Sr. Specialist

United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world's largest PC company by further expanding into growth areas that fuel the advancement of 'New IT' technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our StoryHub .

Description and Requirements

Lenovo has seen tremendous growth in the past two years and one of the biggest drivers has been the exponential growth in its ecommerce business, You will have direct impact on continuing to drive this success as part of the newly formed North American ecommerce SEM team. We're looking for someone who can ensure best-in-class execution on the North America Search Engine Marketing (SEM) program including search, PLA, and CSE.

Responsibilities :

• Manage day-to-day execution of paid search programs
• Build best-in-class campaigns, ad groups and ads to support year-round and seasonal promotions, ensuring best practices are utilized.
• Continually research and refine target keywords relevant to the company, brand and product lines.
• Create search copy for text-based ads
• Leverage analytics to identify and target top performing audiences/segments.
• Ensure keyword strategy matches product and destination focus while efficiently driving to targeted segments.
• Collaborate with cross functional teams to ensure compliance with co-marketing partners
• Monitor campaigns regularly to ensure targets are achieved
• Work closely with eCommmerce sales and product teams to communicate campaign objectives, timing and results
• Work collaboratively with search partners, such as Google and Bing, and other technology providers as appropriate
• Stay up-to-date with paid search best practices.

Basic:

• Bachelor's Degree
• 5+ years of experience in Marketing

Preferred:

• SEM/ paid search experience
• Degree in marketing, business, or related field
• Tech industry experience

This position is a hybrid role based out of our Morrisville, NC office. The selected employee will need to be on-site 3 days/ week.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations : * United States of America - North Carolina - Morrisville

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