SMB Marketing Sr. Specialist
4 weeks ago
* United States of America - North Carolina - Morrisville
Why Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our StoryHub .
Description and Requirements Be part of a growing and dynamic eCommerce business. The Lenovo.com SMB Marketing Sr. Specialist is responsible for executing digital marketing campaigns that generate awareness & consideration, drive transactional sales through online and phone routes, and build customer loyalty among small and medium sized businesses (employee size 1-999).
The ideal candidate will possess demonstrated demand generation experience with a digital-first mindset. This role will work closely with the SMB marketing team, business stakeholders, agencies, as well as other internal groups to execute campaigns and evaluate results. The SMB Marketing Sr. Specialist will be part of a collaborative, creative, and metrics-based team whose goal is to increase performance and revenue. The individual must be a self-starter and able to take projects from brief through to execution with a high attention to detail coupled with innovative thinking.
Responsibilities:
Collaborate on a comprehensive demand generation plan across multiple channels to drive sales and ensure revenue growth for the company
Work with internal marketing team and external agencies to optimize creative and messaging amongst demand generation vehicles
Support SMB (employee size 1-999) segmentation strategy, including messaging, routes, creative, and products
Measure marketing success criteria with tracking & readout against goals done on a weekly basis
Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics
Review marketing work streams, including content, to ensure all elements of the campaign are accurate prior to launch
Coordinate with eCommerce campaign calendar, contribute to creative briefs and coordinate execution across marketing teams
Collaborate on site experience with online merchandising team to support campaign conversion
Ensure co-marketing requirements are met in alliance-funded content and landing pages
Participate in marketing test strategies and methodologies to identify attributes of successful offers, content types, and delivery tactics, and when required, refine strategies based upon findings
Position Requirements:
- Bachelor’s degree in marketing, business, or related field
- 5+ years experience
- Experience with B2C/B2B direct marketing programs
Preferred:
- Proven experience with digital reporting suites (e.g. Google Analytics, Adobe Analytics) including segmentation, report building, and analysis
Strong attention to detail and results oriented
Strong organizational, project management, analytical and quantitative skills
Strong written and verbal communication skills
Strong interpersonal skills and ability to be a team player
The ideal candidate would be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed
Candidates must have strong critical-thinking and problem solving skills
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
Additional Locations : * United States of America - North Carolina - Morrisville
If you require an accommodation to complete this application, please contactability@lenovo.com
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