Associate Media Planner

2 weeks ago

Toronto, Ontario, Canada Critical Mass Full time
Forget what you've heard about breaking into the industry. At Critical Mass, your inexperience is an opportunity.

Learn from the best in the business, work with real clients, and grow with a company that's committed to seeing you thrive.

Our Trailhead program is the start of something epic.

This is your chance at a full-time permanent role at Critical Mass.

During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients.

Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team so you can grow your career with us Who are we? We're Honest, Inspired, Driven, Purposeful, Real and Equal.


As an Associate Media Planner, you will dive into the world of media planning, reporting and implementation, and hit the ground running with support from the Media team.

With guidance from the Media Planners, you're ready to break into the digital media landscape and learn about current media trends and the role that media plays in an integrated marketing campaign.


You will:

  • Assist in coordinating, developing, and implementing media plans.
  • Learn trafficking and setting up campaigns
  • Be trained in comScore, Pathmatics, and other thirdparty audience tools.
  • Assist Media Planners in campaign management, trafficking, optimization, and reporting.
  • Work with the team to track and execute payment of vendor invoices
  • Support on the management of social campaigns (Facebook/Instagram/LinkedIn/etc.).
  • Meet with vendors for paid media plans, RFPs, and presentations.
  • Research media targets in eMarketer and Forrester.
  • Maintain professional relationship with vendors and organize vendor meetings as required.
  • Stay up to date on the latest trends in interactive marketing/media and developments.

You have:

  • Strong attention to detail.
  • Passion for digital media.
  • Great math and analytical skills.
  • Able to juggle multiple tasks at once and meet deadlines.
  • Great at prioritization.
  • General understanding of digital media and the digital landscape.
  • Strong interpersonal, written, and verbal communication skills.
  • Ability to work independently yet seek help when needed.
  • Selfmotivated and proactive.
  • Proficient in MS Office, especially Excel.
  • Flexible and able to quickly adapt to new situations.
Critical Mass' Hybrid Work Expectation for the Trailhead Talent:

The Talent Team at Critical Mass is focused on ensuring we provide the best training, on-boarding, and employee experience possible Our Trailhead Talent are the future of our organization and we want to set you up for long-term success.

In effort to do so, we'd like to establish the expectation that you plan to work from an office on Tuesdays & Thursdays.


The ask stems from our want to:

  • Strengthen opportunity for continuous learning
  • Improve collaboration and team relationships
  • Increase employee engagement
This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM.

We understand that not everyone may feel comfortable with this expectation so we ask that you please let me know immediately if there are any concerns so we can help navigate accordingly.

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