Marketing Research Lead

2 weeks ago


Toronto, Ontario, Canada Uplift People Consulting Full time
We are looking for an experienced and creative
Marketing Research Lead to join our client's growing team

Requirements:

Job Requirements

  • This role will work across the organization to help develop a research agenda that supports the corporate strategic direction
  • Collect and analyze data on consumers, competitors, the marketplace, and the company
  • Devise methods and procedures for acquiring data, such as:


Quantitative research
  • conducting online, telephone, or in-person surveys
  • Qualitative research conducting focus groups, IDIs, ethnographic research, or discussion boards
  • Synthesize and integrate consumer/marketplace insights from a vast array of current knowledge to inform on issues and opportunities/challenges and/or provide direction
  • Maintain a strong voice grounded in consumer insights to help identify company direction and ensure an emotional connection with a brand
  • Assist internal clients with interpreting research results and implications, and recommend courses of action based on findings
  • Help ensure that market research programs produce accurate and reliable information to aid in company decision making
  • Identify, select, and work with research suppliers and industry partners to lead projects and ongoing programs for the company, and ensure projects remain within project scope, timing, and budget
  • Provide support for major research programs: project tracking and schedules, coordinate with thirdparty research suppliers, and assist in daytoday operations
  • Bachelor's degree in Marketing or a related field
  • Similar experience and a strong understanding of market research and consumer insights
  • Experience in Innovation/new product development research and Communications/Advertising research advantageous
  • Experience linking research findings and generating practical insight
  • Interest and experience mentoring research team members and interns


Quantitative research
  • conducting online, telephone, or in-person surveys

Benefits

  • Work from anywhere in the world: an international distributed team
  • Compensation for education, including English & professional growth courses
  • Equipment & coworking reimbursement program


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