Dealer Digital Solutions Strategist

1 week ago

Scarborough Village, Ontario, Canada Toyota Canada Inc. Full time

Dealer Digital Solutions Strategist (Toyota & Lexus)

Scarborough, ON (Hybrid)
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver.

TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.


What Sets Us Apart?


A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.


Job Summary:

TCI has an opening for a Dealer Digital Solutions (DDS) Strategist in our Marketing department.

The primary responsibility of this role is to ensure the successful rollout and sustainment of the Toyota and Lexus DDS program.

Reporting to the Manager, DDS, this role will facilitate the development of dealer-facing program materials, collect program feedback, and identify areas for Kaizen (continuous improvement).

The DDS Strategist will also act as the primary contact for Regional Marketing Managers, Field Trainers, and program vendor support staff.


What's The Scope?

  • Execute program strategy (update the communication plan and deliver key items according to timelines)
  • Build supporting materials to aid program adoption, such as dealerfacing updates, guidebooks, websites, and FAQ's
  • Prepare DDS updates for various stakeholders
  • Identify areas of the program for Kaizen and implement those changes
  • Build strong relationships and trust with all groups to ensure smooth program execution

What We'll Bring:

  • A hybrid work environment
  • A work environment built on teamwork, flexibility and respect
  • Competitive compensation package including health and dental benefits, and bonus
  • Health and dental benefits effective immediately
  • Company pension plan with matched contribution
  • Associate vehicle discount program
  • Professional growth and development programs to help advance your career, as well as tuition reimbursement
  • Fitness reimbursement


 Great company culture
  • Respect for people and continuous improvement is at our core
  • Paid holiday shutdown and competitive paid time off benefits
  • Summer Hours condensed work week during the summer
  • Sabbatical Leave Program

What's The Scope?

  • Execute program strategy (update the communication plan and deliver key items according to timelines)
  • Build supporting materials to aid program adoption, such as dealerfacing updates, guidebooks, websites, and FAQ's
  • Prepare DDS updates for various stakeholders
  • Identify areas of the program for Kaizen and implement those changes
  • Build strong relationships and trust with all groups to ensure smooth program execution

What You'll Be Doing:

-
Execute Program Strategy_

  • Work closely with the DDS Project Manager to manage program scope, timeline, and key deliverables
  • Work closely with Shift Digital team members to prioritize program launch and sustainment activities
  • Identify areas of the program where efficiencies can be made to reduce Muda, generate additional value for TCI/TCC, dealers, etc., and execute accordingly
  • Prepare and collect information to update the annual agency scorecard
-
Lead the External Communication Plan_

  • Compose dealerfacing and vendorfacing DDS updates
  • Prepare DDS materials for jointTCI/TCCI and dealer committee meetings and present as requested
  • Update the ongoing the 30, 60, and 90day DDS communication plan
  • Champion the creation of the DDS weekly program team meeting agenda and lead these meetings as required
-
Act as the Primary DDS Contact for Regional Marketing Managers_

  • Share program updates during weekly Regional Marketing Manager status calls
  • Collect program feedback and work with the DDS Manager and the DDS team to ensure feedback is addressed, where applicable
  • Create additional program collateral as requested by the DDS Manager and Regional Marketing Managers
  • Join the Regional Marketing Managers on dealer contacts (inperson or virtually) to present DDS upon request

KPIs:

  • Crossdepartmental collaboration
  • Engaged Dealer DCT and subcommittees
  • Rollout of programsupporting materials
  • Enabled Regional Marketing Managers
  • Dealer enrolment rate in DDS program
  • Deliver vendor scorecard

What You Bring:

  • University degree/college diploma in marketing or related disciplines
  • Minimum of 3 years in Digital Marketing/Automotive or relevant Dealer/Field Experience
  • Experience launching and sustaining high impact, national programs
  • Strong working knowledge of MS Office
  • Strong working knowledge of Dealer Digital Marketing Tools and Platforms
  • Bilin

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