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Social Specialist

3 months ago

Toronto, Ontario, Canada Starcom Full time
Company Description

We are the Human Experience Company

We know brands will only thrive if they anticipate people's desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings.

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company we are pleased to offer the opportunity to work from anywhere in Canada.


Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth.

We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs.

You'll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.


We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle.


Job Description:


The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely, Facebook/Instagram (required), Twitter (required), Pinterest (Asset), Snapchat (Asset).


Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands.

This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered.

Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget.

In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams.

Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.

  • Assists the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet clients' campaign goals and target audiences
  • Maintains regular communication of brand and team status to Supervisor/Manager
  • Develop a positive experience and relationship with clients maintaining day to day communication
  • Executes social media campaigns, and purchasing social media from the different selfserve platforms and managed services
  • Ensure that all projects assigned are executed to plan
  • Manage, analyze and optimize social media placements during campaigns
  • Collaborates with web analysts to provide campaign reporting and ROI analysis
  • Ensure that work produced with the highest level of quality and accuracy
  • Sources, compiles and provides research materials when required
  • Participates in assigned client meetings and presentations
  • Proactively identifies project issues/problems, assists in issue/problem resolution and provides project updates

Qualifications:

  • 12 years' experience in social media planning and buying
  • Facebook Blueprint and/or Certification an asset
  • Knowledge in various social media platforms and best practices in organic and paid use
  • Proficiency in Microsoft Office, with an advanced working knowledge of Excel
  • Strong analytical skills
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Ability to effectively utilize media research and reporting resources
  • Excellent communication skills written, verbal and presentation
  • Strong negotiating skills
  • Flawless attention to detail
  • Project management, problem solving and organizational skills are essential Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Additional Information