Senior Manager, Local Marketing

2 weeks ago


Calgary, Alberta, Canada AbaData Full time $80,000 - $100,000

AbaData is a leading technology company in Calgary that is focused on delivering cutting-edge surface data solutions for the energy, environmental, renewables, and utilities industries.

We are a company that fosters a collaborative and innovative work environment, where your contributions will be valued and make a real difference.

Currently, we are looking to hire an experienced Marketing Manager join our team.

As a Marketing Manager, you will have experience in marketing B2B SaaS and will play a key role in driving our marketing strategy and execution, generating leads and accelerating business growth.

If you have a passion for Software/technology and Marketing, we would like to meet you.
This is an in-office job. No remote. Develop and execute a comprehensive B2B marketing strategy aligned with our business objectives.

Lead the development and implementation of marketing campaigns across various channels, including digital marketing, content marketing, email marketing, and events.

Manage and optimize marketing budgets for maximum return on investment (ROI).
Generate high-quality leads that convert into paying customers.
Develop and manage relationships with key marketing partners and vendors.
Track and analyze marketing performance metrics to measure success and identify areas for improvement.
Stay up-to-date on the latest B2B marketing trends and best practices.
Create compelling content (e.g., Manage and mentor marketing team members (if applicable).
Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum 5 years of experience in B2B SaaS marketing, with a proven track record of success in driving lead generation and growth.

Strong understanding of the B2B software buyer journey and marketing funnel.
Expertise in digital marketing channels, including content marketing, email marketing, and social media marketing.
Ability to work independently and manage multiple priorities effectively.
Experience with marketing automation platforms.

Job Type:
Full-time

Dental care
On-site parking
Monday to Friday

Bachelor's Degree (preferred)

Marketing: 1 year (preferred)
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