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Digital Marketer
2 weeks ago
Content writing
Test and maximize the usage of new technology (AI software) and tools to create SEO-rich content at scale. Responsible for growing the organic pipeline by writing engaging content that is optimized for key search terms in order to drive qualified traffic to our website.Website optimization
Focus on website optimization to improve visitor experience and conversion rates for our target audience. Become an internal expert in our website theme and the HubSpot CMS. Analyze website traffic and user behavior to make data-driven decisions for optimizing our website visitors' experience. Develop and implement A/B testing strategies to optimize website performance, user engagement, and conversion rates. Prepare monthly reporting on website performance, analyzing key metrics and providing actionable insights to enhance online strategies.Other responsibilities
Support our Digital Marketing lead on the execution of our paid ad campaigns and other digital marketing initiatives. Stay updated with the latest trends and best practices in digital marketing, including social media, paid advertising, and content marketing.Other duties as may be assigned from time to time
Qualifications:
Strong aptitude for learning, testing, and maximizing usage of new technology and tools. Excellent writing skills with a keen eye for detail and creativity. Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Search Console, and other SEO tools. Strong analytical skills and ability to interpret complex data to optimize marketing strategies. Ability to work collaboratively in a team environment and communicate effectively with cross-functional teams. Familiarity with A/B testing and conversion rate optimization techniques. Knowledge of website development is an asset. ~5 years of experience in digital marketing. A degree or diploma in marketing or a related field.What We Offer:
Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and supportive team environment. Access to cutting-edge tools and technologies.-
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