Sports Analyst, Media Planning

1 week ago

Toronto, Ontario, Canada Rogers Communications Full time

Come play a key role in building the future of Sports & Media Everyone wants to be part of a transformational team - and that's exactly what we're building at Rogers Sports & Media.

A team that innovates and a team that wins.


At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do.

Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team.

Collectively, we touch the lives of 30 million Canadians every month

Are you up for the challenge and the fun? If so, consider the following opportunity


Provide specialized media revenue planning expertise to the department through extensive market knowledge including; audience research and forecasting, market pricing, audience post analysis & tracking, yield/inventory/revenue management principles, and revenue impact/assessment of programming/schedule strategies.


Work collaboratively with various divisions and functions within RMI, including but not limited to sales, traffic, marketing, research, finance, and programming teams to enable the execution of RMI's Strategic Revenue Plan.


What you will do:

  • AUDIENCE FORECASTING
  • Responsible for the development of all Media Audience Forecasts, rationale and audience posts, for Sportsnet, Sportsnet One / 360 and any future brand extensions. This includes all forecasts utilized in the sale of commercial inventory, across all stations, and all standard demos.
  • PROGRAM & MARKET ASSESSMENT
  • As new data becomes available, prepares postperformance analyses of individual and collective program performance, and interprets results to modify revenue generation strategies and expectations, as required. Provides insights and assessments on the competitive marketplace. Additionally contributes to the development of any strategies required to address program performance, both positive and negative.
  • PROGRAMMING ANALYSIS/CHANGES
  • Aid in the development of "best practices" for ongoing Programming changes, including the saleability of programming, timing of program scheduling to maximize measured performance, as well as insights on new programming.
  • PRICING/INVENTORY/REVENUE MANAGEMENT
  • Aid in establishment of ingoing pricing based on demand and competition landscape. Adjusts program rates based on analysis of program performance, market conditions, and demographic skew to meet assigned revenue objectives. Develops, implements, and monitors revenue maximization strategies including the adjustment of inventory allocation and pricing levels, identifying special revenue opportunities etc.
  • INTERNAL SUPPORT
  • Provide various reports and analysis within several departments. Monitor and provide insights into value of unsold, quarterly priorities, inventory wastage, RMI promo support etc.
  • CONTINUOUS IMPROVEMENT
  • Participate in all continuous improvement initiatives including computer system and software design improvements, pursuit of excellence in sales support and customer service, and any other marketing support undertaking

What you will bring...

  • Strong knowledge of MS Office (Word, Excel, PowerPoint).
  • Strong working and functional knowledge of industry tools/measurement such as Infosys, S4M, etc.
  • Strong knowledge of the advertising industry and how it functions, as well as relevant industry experience such as buying or planning agency side.
  • Comprehensive knowledge of basic research data (i.e. PPM, BBM diary) and qualitative research tools (i.e. Infosys, etc) and other tools indicating market position.
  • Extensive computer knowledge including Microsoft Office products (specifically for Excel the ability to work with both pivot tables and macros), and a high propensity to pick up new computer programs such as our inhouse systems (i.e. Reppak, future system S4M)
  • Strong analytical skills with an acute attention to detail and strategic thinking.
  • Familiarity with sports rights, schedules, seasons and programming an asset.
  • Understanding of the Canadian sports broadcast landscape in terms of the competitive layout and the value of properties an asset.

CREATIVITY:

  • Requires the ability to interpret and manipulate statistical data into workable marketing and revenue augmentation strategies that will be beneficial to the ongoing success of the corporation.
  • Requires the ability to work to a variety of deadlines from long to very short term, and to prioritize and balance several ongoing projects at any one time. Accuracy and attention to detail is vital. Assignments require independent judgment, initiative and problem solving.

INTERPERSONAL AND COMMUNICATION SKILLS:

  • Requires the ability to organize and present pertinent information in an aesthetically pleasing and easy to interpret manner. Must be able to explain technic

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