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Specialist, Planning

3 months ago

Toronto, Ontario, Canada CT Corporation Full time

Help us boldly shape retail in Canada
Canadian Tire Corporation's (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922.

Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada's retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

Our Marketing team plays a key role in our evolution.

Digital marketing, in-store digital and eCommerce are three areas that will see the greatest transformation in the next few years.

That strategic focus, alongside innovative marketing campaigns like our Tested for Life in Canada and Give a Toast, among others, continue to strengthen our relationships with Canadians, and ultimately our brand.


What you'll do


The Specialist, Planning & Performance will be responsible for providing day-to-day client support with a key focus on planning, developing and the performance of digital campaigns.


  • Champion a customerfocused culture to develop client relationships across internal and external stakeholders
  • In partnership with internal clients and external partners, identify, produce and implement digital marketing solutions to achieve measurable business results
  • Explore an evaluate the latest trends in digital media, including channels, advertising formats and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services.
  • Work closely with the Internal Business Lead and external Media & Creative partners to prepare all digital channel media plans recommendations inclusive of; KPI's, audience targeting analysis, budget allocation across channels, scheduling, developing and reviewing RFPs, program/site selection, marketplace information, etc.
  • Create and maintain client request/s ie. media and plan budget changes, blocking charts, work back schedules, billing and reporting.
  • Write and maintain status and contact reports to ensure efficient workflow to meet deadlines.
  • Stay ahead of the curve by constantly evaluating new digital delivery opportunities in the form of, but not limited to media buying platforms, thirdparty data providers and verification tools.

Who you are

We are looking for individuals who are:

  • Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environment
  • Action oriented, and comfortable taking calculated risks to better serve our customers and business
  • Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business
  • Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward


If you're curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then this is definitely the place to be.


What you bring

  • College or university degree in Marketing, Business, Finance or related discipline
  • 2+ years professional digital marketing experience from either agency or client side.
  • Demonstrated experience in media buying platforms, ad serving and relationship management
  • Experience in media buying and analytics platforms
  • Wellversed in digital marketing technologies as well as online marketing programs
  • Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, Facebook Business Manager, etc.)
  • The ability to demonstrate experience operating across a complex matrixed organization.


LI-GT- Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers.

As one of the most trusted brands in Canada, our employees take pride in the work we do across the country.

It's more than the iconic triangle that keeps our employees around.

From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart - these are some of the many reasons why Canadian Tire Corporation is one of _Canada's Best Managed Companies _.

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  • To learn more about this team and the Canadian Tire family of companies follow us on _LinkedIn _. _