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Manager, Digital Experience

3 months ago

Kitchener, Ontario, Canada University of Waterloo Full time

Overview:


The Manager of Digital Experience (UI/UX) plans and executes the strategic direction of all new and existing web related products including defining the design and user experience for WUSA's web environment and identifying whether new products or features will fulfill customer needs and larger organization objectives.


This role has several crucial accountabilities related to increasing digital engagement of our students, ensuring the accessibility and scalability of all web properties, and providing strategic leadership for the various websites across the unit.


The manager will work directly with the development manager, infrastructure manager, marketing managers and with product managers to understand product requirements, and execute on creative, practical solutions to achieve organization's long-term goals.

The Manager will establish design standards and principles accompanying design systems to ensure accessibility, scalability, and functionality to deliver modern and robust user interface for WUSA's digital presence.

Provide leadership and guidance on all information architecture and web design within WUSA and its subsidiaries across campus.

Responsibilities:

Develops and directs the WUSA digital experience strategy encompassing front-facing student products and engagement including the design, development and support of all web properties

  • Create strategic project plans, define key performance indicators (KPIs), and establish timelines and milestones for WUSA's web design team
  • Develop and maintain systemlevel web components, patterns, and documentation in WUSA design systems for designers and developers to reference
  • Define design standards and principles to ensure consistent, cohesive digital experiences across WUSA and subsidiary products
  • Develop effective Information Architecture (IA)/ Userexperience (UX) solutions that provide optimal pathways for site visitors (navigation menus & navigation paths)
  • Develop and present strategic recommendations to entire WUSA leadership team for online, mobile properties plus employeefacing tools
  • Oversees website structure, content updates, and coordination of all web pages including the planning, creation and implementation of content design, navigation, user interface and functionality
  • Ensure to drive innovation across User-Centered Design practice
  • Recommend and implement the best approaches of user experience
  • Collaborate with various teams to design endtoend chain of services, systems, and human interactions.
  • Prepare strategies and implement plans for crosschannel to assist customerfacing selfservice.
  • Identify improvement areas plus prospective competitive advantage for advanced research as well as exploration
  • Ensure to prioritize User-Centered Design projects, improvements, and content as per enterprise priorities as well as Experience Systems
  • Create and finalize prototypes of design solutions for the development team
Manage web materials ensuring for Ontarians with Disabilities Act (AODA) compliance

  • Manage the successful delivery of digital experiences while ensuring compliance with AODA accessibility standards.
  • Develop project plans that include specific milestones and deliverables related to AODA compliance
  • Work closely with the development manager, infrastructure manager, marketing managers, and product managers to ensure AODA requirements are understood and implemented effectively
  • Conduct accessibility audits and assessments of digital experiences to identify areas of noncompliance
  • Develop strategies and solutions to address accessibility issues and improve overall user experience for individuals with disabilities
  • Educate and train the WUSA staff on AODA accessibility standards and requirements
  • Collaborate with external accessibility experts or consultants, if needed, to ensure compliance with AODA standards
  • Implement quality assurance processes to test for accessibility and usability, including assistive technology testing
  • Regularly communicate progress, challenges, and recommendations related to AODA compliance to stakeholders and IT Director
Management of e-commerce experience

  • Inspecting landing pages, product information, checkout options, and all other pertinent websiterelated systems to ensure their visual appeal, accuracy, and ease of use
  • Assisting with decisions about promotions such as discounted offers and affordable bulk packages
  • Support and manage multimilliondollar ecommerce initiatives retailing event tickets, food/beverage products, sponsorship, donations
  • Collaborating with appropriate stakeholders to ensure the rollout of website changes
  • Monitoring website traffic and customer reviews to gauge responses to site updates
  • Work with WUSA IT and marketing teams to implement website modifications to improve Search Engine Optimization (SEO).Work with Business Managers to create and design the UI for web based, point of sale systems
Provide ongoing train