Head of Brand Marketing H/F

2 weeks ago

Vancouver, British Columbia, Canada Providence Health Care Full time
Mandatory Vaccination


As per the current Public Health Orders (Long Term Care/Seniors Assisted Living Provincial Health Order and the Health Sector Order), as of October 26, 2021, all employees working for Providence Health Care must be fully vaccinated against COVID-19.

Proof of vaccination status will be required.


Within the context of a resident, patient, client and family centred model of care and, in accordance with the Mission, Vision and Values, and strategic directions of Providence Health Care, the position promotes a safe, respectful, and civil working environment for patients, residents, families, visitors and staff.


As an expert navigator of the Canadian health care, regulatory, and technology landscape, Providence Health Care Ventures (PHCV) provides indispensable support to corporate, institutional, and individual innovators seeking to validate and commercialize their products and ideas.

PHCV actively co-develops health solutions, incubate ideas, forge unconventional partnerships, facilitate consulting relationships with PHC clinicians, and invest in health start-ups.

Reporting directly to the President of PHCV, the Director, Business Development and Marketing is responsible for leading all aspects of PHCV business development and marketing including driving revenue growth, expanding market presence, and strengthening customer relationships through the identification of new market and sales opportunities, implementing marketing strategies and building a network of customers.

The Director will lead brand and marketing of PHCV to advance strategic priorities while maintaining and strengthening PHCV's connection with customers, industry partners, and partners invested in PHCV.

The Director will provide strategic leadership, planning, team management and cross functional collaboration. In addition, the Director will provide progress reports, monitors sales pipelines and represent PHCV to external audiences.

Education, Training and Experience:

A level of education, training and experience equivalent to a Master's Degree in Business Administration, Marketing or other relevant discipline, and a minimum of ten (10) years' recent, related experience including a progressive track record of management / leadership experience.

Heath care and startup experience is an asset.

Proven track record of success in leading all aspects of the sales cycle and marketing initiatives.

~ Strong strategic planning and analytical skills, with the ability to develop and execute effective sales and marketing strategies.

~ Lead the business development and marketing efforts, including identifying new market segments, assessing market potential, and developing entry strategies.

Develop and execute marketing strategies to increase brand awareness and generate leads.

Collaborate with cross-functional teams including technical, project management, finance and operations to develop compelling product offerings and go-to-market strategies.


Lead and mentor staff, providing guidance, coaching and support to help them achieve their goals and foster a culture of collaboration, innovation, and accountability.

Set clear goals and expectations for performance, recognizing and rewarding achievements while holding individuals and teams accountable for results.

Financial Performance:
Drive sustainable revenue growth and profitability through the effective planning and execution of business development and marketing strategies.

Provide regular reports to track progress and provide insights into business development and marketing performance.

Monitor sales pipeline and data, market trends, and competitor activities to identify opportunities and threats, and adjust strategies accordingly.

Actively engage with customers to understand their needs and preferences, driving customer-centric innovation and enhancing customer satisfaction.


Oversee the annual list of networking events for the PHCV team and direct the attendance by the appropriate team members.

Oversee the maintenance and updating of sales pipeline data in the Customer Relationship Management system.

Provide business development and marketing support as needed for investment management, and intellectual property and commercialization.


Work with senior leadership, staff, medical staff, researchers to educate and implement PHCV's brand and engagement concepts and their applications to align with PHC's overall innovation ecosystem.


Work with PHC Communications and Public Affairs team members to ensure writing, production and delivery of marketing messages are consistent and aligned with PHC.

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