Manager, Demand Generation

1 week ago

Mississauga, Ontario, Canada SOTI Inc. Full time

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Title

Manager, Demand Generation

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they've always been done.

What We're Looking For

This is a unique opportunity to join a world-class marketing team in a people manager role.

The Manager, Demand Generation and their team will be responsible for responsibilities that include overseeing (including its localized variants) and 2) The management and optimization of paid digital marketing.


The individual in this role will have the opportunity to shape the visitor journey through SOTI's digital properties from the click to the content and UI/UX of the websites, the entire marketing tech stack, as well as the conversion of visits to sales leads.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. We're looking for someone who is proactive, curious, and who has successfully managed marketers and/or web developers. A good "project management" mindset and experience juggling multiple deadlines and priorities with ease is required. Detail oriented with mobile-first experience and demonstrated strong execution is essential to your success.

This is a global role, so experience working across multiple time zones with colleagues from around the world is highly valued.

What's in it for you?

  • The People _From our humble origins in our founder's basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
  • The Growth _ Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fastpaced environment with a global reach that encourages you to make your mark and be part of something big


 The Technology_
  • You'll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies.
What You'll Do

  • Manage a team of marketing professionals responsible for as well as SOTI's paid digital marketing
  • Drive results from technical SEO efforts and ensure constant improvement of all related KPIs in this area
  • Manage the operations and effectiveness of SOTI's marketing tech stack and champion new methods and tools
  • Champion best practices across SOTI's domains, including accessibility standards, UI and UX improvements we can make
  • Together with Sr. Digital Marketing Specialist continue the expansion of SOTI's paid digital program as well as champion new channels for lead generation and brand promotion
  • Lead constant improvement of the conversion rate of visits to leads on all domains
  • Work with the Director, Global Demand Generation on strategy pertaining to SOTI's online presence Oversee the successful execution of projects based on the strategy set out
  • Own reporting for and its localized variants
  • Manage your team's workload to effectively prioritize projects
  • Act as a mentor and coach to resolve roadblocks, keep operations running smoothly and inspire a team of talented marketers by leading through example
  • Develop project timelines, assign responsibilities, and ensure that deadlines are being met through to completion
  • Set your team up for success by enabling effective collaboration, operational effectiveness and accountability, from within the marketing organization and companywide stakeholders
  • Mentor your team to help them grow in their roles, excel within a highperformance team and tech company culture

Experience You'll Bring:

  • Previous experience with digital marketing and/or website management is required, with demonstrable results achieved
  • B2B industry experience, preferably in the technology sector
  • Experience leading digital marketing teams, with progressive experience in a team leadership role with examples balancing both tactical and strategic execution, building and managing budgets, performance management, goal setting, and ROI driven planning and analysis
  • Experience working within a global marketing team is a strong plus
  • Selfstarter with drive to succeed in a quickly changing business environment
  • Strong time and project management skills with proven track record of successfully managing multiple projects simultaneously
  • Outstanding crossgroup collaboration, interpersonal, verbal and written communication, problems

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