Social Media Marketing Manager

1 week ago

Vancouver, British Columbia, Canada Tipalti Full time

About the job


Tipalti is looking for an experienced Social Media Manager to help grow and engage our target audiences within the finance and fintech community.

This role reports into the Head of Communications on the Tipalti marketing team and will be the lead for all social media-related activities company wide.

In addition to managing our day-to-day social activity, this person will play a key role in defining the social strategies, guidelines and editorial planning process surrounding our campaigns, programs and corporate communications.

They will also serve as a liaison to support Tipalti's industry community, Generation Finance.

What you'll do

  • Design and implement social media strategy and guidelines that align with our overarching marketing and business goals
  • Own editorial planning and intake process with crossfunctional teams
  • Manage daytoday posting on Tipalti's social properties
  • Write and edit engaging, relevant copy that quickly hooks our target audience and encourages action
  • Monitor, listen and respond to audience comments and direct messages
  • Collaborate closely with content, product, and field marketers to amplify the reach of our content across all campaigns and programs
  • Work closely with the creative team on the look and feel of our social channels as well as guiding the creation of visuals for social posts
  • Work directly with key company executives on their social media platforms, guiding content strategy, making recommendations and providing constructive feedback, advice and analysis
  • Develop and maintain a calendar of industry happenings, worldwide events, etc. alongside the HR team
  • Analyze and report on key metrics; adjust strategy as needed
  • Stay on top of trends and tools in the social media space
  • Manage external contractor responsible for managing Tipalti's community, Generation Finance; this includes ensuring the contractor has access to necessary spokespeople and info; support planning events and liaison with marketing ops.

What you'll need

  • What you've learned:
  • Bachelor's Degree or equivalent
  • Your background includes:
  • 6+ years of experience in social media marketing, ideally in the finance, fintech or B2B tech space
  • Prior experience driving social strategy and daytoday execution in a crossfunctional, global organization
  • Experience working with social media management platforms such as Sprout
  • Your skills include:
  • Exceptional writing skills and ability to translate complex topics into simple, digestible, buyeroriented copy
  • Ability to multitask and prioritize projects in a dynamic, fastpaced environment
  • Maturity and professionalism to work directly with and provide feedback to the executive team on their social platforms and content
  • Collaborative team player with great interpersonal skills and the ability to work within a large, global team as both a leader and a peer
  • Strong project management skills and attention to detail

Unique aspects of this role

  • Schedule:
  • Normal workweek business hours within geographic location and time zone.
  • Position is located onsite/inoffice three days per week.
  • Physical aspects:
  • Prolonged sitting and/or standing at workstation.
  • Prolonged computer and/or telephone usage.
  • Ability to hear, understand and distinguish speech and other sounds.
LI-SK1

LI-hybrid

Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.

But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.


Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player Our culture ensures everyone checks their egos at the door and stands ready to reach success together.

We also dedicate ourselves to diversity and equal opportunity for all.

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