Marketing Manager, Social Media

2 weeks ago

Vancouver, British Columbia, Canada EightSix Network Inc Full time

Position Job Title: Marketing Manager, Social Media

Reports To: Associate Director, Digital Marketing

Primary Purpose

University Canada West is looking to hire an experienced Marketing Manager, Social Media, to join our dynamic, award-winning Marketing and Communications team.

Our ideal candidate has experience developing and executing social media strategies and must have experience managing and mentoring people. As a successful hire, you will help grow the brand identity online through content and visuals representative of the University and our programs. The ideal candidate for this position has a positive attitude, a tireless work ethic, impeccable attention to detail, and an appetite for growth.

Specific Responsibilities

Help develop a social media strategy for the University and manage the execution
Develop content to increase community engagement online. Maintain online relations with the UCW community
Provide short- and long-term market forecasts and reports by conducting/directing market research collection, analysis, and interpretation of market data
Develop new approaches for building brand awareness and community engagement, acquiring and analyzing data, and consulting with internal and external sources
Complete social media marketing department operational requirements by scheduling and assigning employees and following up on work results
Manage social media marketing staff by recruiting, selecting, orienting, training, and managing employees
Maintain social media marketing staff job results by counseling and providing direction to employees and planning, monitoring, and appraising job results
Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities
Create a brand persona through the brand's online channels
Utilize the social channels most relevant to the brand on a daily basis
Respond to social media queries through networks
Create successful social media ad campaigns that will generate leads
Work with relevant influencers or complementary brands to grow the university's social following organically and increase brand awareness
Work together with graphic designers to create compelling content for publication or campaigns
Manage social media calendar on a daily basis
Support social media requests from other departments and stakeholders
Manage a group of Student Ambassadors. Communicate with current students and alumni to collect testimonials and produce engaging content
Ensure brand consistency and quality control across all platforms and monitor third-party posts to ensure compliance according to the UCW Brand Guide and Marketing Manual
Evaluate competitors
Assist with other day-to-day marketing activities as needed

Position Requirements

Advanced knowledge of social media platforms (Instagram, YouTube, Facebook, LinkedIn, Twitter, TikTok, and others)
Coaching and subordinate involvement
Proficient in marketing research and statistical analysis
Strong project management, multitasking, and problem-solving ability
A great sense of aesthetics, a love for great copy, and witty communication. Skilled in creating, editing, and promoting written and visual content
Excellent English written and verbal communication skills
Proficiency with digital marketing and proven experience in creating a successful social media strategy
The ability to work and thrive in a fast-paced, rapidly changing work environment
Up-to-date with the latest trends and best practices in online marketing and social media

Education and Experience:

A university degree in Journalism, Communications, Public Relations, Marketing or a related discipline
Minimum of 3 years of experience working in social media marketing roles
2 years of proven experience in leadership and managing employees
Experience working with project management tools such as Asana, Trello
Experience working with social media management and listening tools such as Sprout Social, Hootsuite
Will be required to work occasional early mornings, evenings, and weekends

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University Canada West in Vancouver, British Columbia, Canada

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Exponential Interactive, Inc d/b/a

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Authentication-derived identifiers, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Non-precise location data

Data collected and processed: IP addresses, Users' profiles, Authentication-derived identifiers, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Probabilistic identifiers, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data

Data collected and processed: Precise location data, User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, IP addresses, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Non-precise location data

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, Device characteristics, Non-precise location data

Data collected and processed: Precise location data, IP addresses, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Authentication-derived identifiers, Privacy choices, Probabilistic identifiers, Device characteristics, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: IP addresses, Device characteristics, Device identifiers

Data collected and processed: Precise location data, User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Non-precise location data

Data collected and processed: User-provided data, IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Device identifiers

Data collected and processed: Users' profiles

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Privacy choices, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: IP addresses

Data collected and processed: IP addresses, Authentication-derived identifiers, Privacy choices, Device identifiers

Data collected and processed: IP addresses, Privacy choices, Device characteristics, Non-precise location data

Integral Ad Science (incorporating ADmantX)

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Non-precise location data

Data collected and processed: Browsing and interaction data, IP addresses, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers

Data collected and processed: Non-precise location data

Data collected and processed: Precise location data, User-provided data, Browsing and interaction data, IP addresses, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Non-precise location data

Data collected and processed: Browsing and interaction data, IP addresses, Authentication-derived identifiers, Privacy choices, Device characteristics, Device identifiers

Data collected and processed: Precise location data, IP addresses, Device characteristics, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, Users' profiles, Privacy choices, Device characteristics, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Device characteristics

Data collected and processed: IP addresses, Non-precise location data

Data collected and processed: IP addresses, Device characteristics

Data collected and processed: IP addresses, Device identifiers

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: IP addresses, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Device characteristics

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Device characteristics

Data collected and processed: Precise location data, User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Device identifiers

Adobe Audience Manager, Adobe Experience Platform

Data collected and processed: Precise location data, IP addresses, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Users' profiles, Privacy choices, Probabilistic identifiers, Device characteristics, Device identifiers

Data collected and processed: User-provided data, Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Non-precise location data

Data collected and processed: Browsing and interaction data, IP addresses, Users' profiles, Probabilistic identifiers, Device characteristics, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Device identifiers

Data collected and processed: IP addresses, Users' profiles, Privacy choices, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Probabilistic identifiers, Device characteristics, Device identifiers

Data collected and processed: IP addresses, Non-precise location data

Data collected and processed: IP addresses

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Authentication-derived identifiers, Privacy choices, Device characteristics, Non-precise location data, Device identifiers

Data collected and processed: Device identifiers

Data collected and processed: Browsing and interaction data, IP addresses, Privacy choices, Device characteristics, Device identifiers

Data collected and processed: IP addresses, Privacy choices, Device characteristics

Data collected and processed: Precise location data, Browsing and interaction data, IP addresses, Authentication-derived identifiers, Probabilistic identifiers, Device characteristics, Non-precise location data, Device identifiers

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Marketing Manager, Social Media