Marketing and Communications Specialist

7 days ago

Regina, Saskatchewan, Canada Tourism Saskatchewan Full time

Job Title:
Communications and Marketing Specialist

Salary Range:
$ $ semi-monthly

Term:
Full-time, permanent position

Location:
Regina office

Tourism Saskatchewan is looking for a Communications and Marketing Specialist to work in our Regina office.

This position facilitates and supports all areas of communications within the organization and externally with government, industry and the general public.

The position requires collaboration with all branches of Tourism Saskatchewan and is part of a team effort responsible for planning, developing, implementing and managing strategic communications, marketing, public and media relations programs, materials and related plans, ensuring effective communication that supports Tourism Saskatchewan's brand, content strategy, marketing strategy and overall corporate strategic direction.


Reporting to the Director, Communications and Visitor Services, the duties of this position include:

  • Develop, implement and evaluate strategic communications plans to effectively deliver Tourism Saskatchewan's message to consumers, industry, government, and other internal and external stakeholders, in alignment with the organization's strategic plan.
  • Provide effective communication to build and support the tourism brand and enhance the public image of Tourism Saskatchewan. Ensure consistent messaging, style, content and visual identity standards in communications materials across all departments.
  • Collaborate with other departments, senior management and government officials on obtaining project approvals.
  • Consult with internal and external partners, as well as follow tourism industry trends and news items to assist in the development of content plans and story ideas.
  • Collaborate with Graphic Designer/visual editor to ensure consistency and high standards are maintained in the design and production of all communications and marketing projects.
  • Provide communications advice, support and materials, such as speeches, messages, research, correspondence, presentations and briefing notes for the CEO, Board of Directors, Minister and government officials and other senior management and staff, as requested.
  • Provide timely communications support in highpressure situations, including strategic communication issues and challenging and confidential situations.
  • Collaborate and provide advicebased consulting with a variety of internal clients in a positive, proactive manner to identify their needs, analyze their business challenges and recommend communications strategies and alternatives.
  • Proactively identify strategic communications opportunities by providing advisory expertise, leadership and support and developing and maintaining effective working relationships with key internal and external contacts.
  • Provide coordination for media relations activities, including handling media inquiries, arranging interviews, issues management and providing strategic communications advice to the CEO and/or other spokespeople in an effective and timely manner, while ensuring proper followthrough is completed in accordance with corporate communications standards and accepted best practices in the field.
  • Develop key messaging and background documents to assist the CEO and/or other spokespeople in preparation for media interviews and news conferences.
  • Monitor and analyze media activities for coverage relating to the tourism industry, providing articles/reporting to relevant stakeholders as needed, and determining and carrying through on any necessary responses and/or actions.
  • Perform other work incidental to the work described herein.

The required knowledge, skills, and abilities for this position are:

  • Bachelor's degree in Marketing, Communications, Public Relations, and/or Journalism, or a comparable combination of education and experience.
  • Minimum of three to five years of experience performing comparable work in a team environment.
  • Experience interviewing, requesting and compiling information from all types of stakeholders.
  • Excellent editing and proofreading capabilities with superior written and verbal communication skills and attention to detail.
  • Proficient in writing promotional copy and creating content that is both compelling and accurate and appeals to diverse audiences.
  • Knowledgeable of current best practices in the communications field to ensure adherence to industry standards.
  • Indepth knowledge of communications trends, along with research skills are necessary to independently develop, implement and evaluate strategic communications approaches and tactical plans.
  • Capable of dealing directly with internal (staff, managers, and senior executives) and external contacts of all types and at every level, such as frontline employees, managers, business owners, CEOs, board chairs of industry, government ministries and partner organizations.
  • Demonstrated ability to exercise judgement and discretion when dealing with confidential and se

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