Product Marketing Manager

2 weeks ago

Old Toronto, Ontario, Canada Isarta Full time

Description

Product Marketing Manager

We're seeking a talented and strategic Product Marketing Manager (PMM) to join our growing team and champion two of our key products: Govstack and bids&tenders. As the Product Marketing Manager, you will play a pivotal role in driving the success of our Public Sector products throughout their lifecycle and ensure their successful market adoption. You will collaborate with cross-functional teams, creating compelling marketing campaigns, conduct market research, develop go-to-market strategies, and analyze performance metrics. Your mission is to ensure our products resonate with customers, meet their needs, and stand out in a competitive landscape.

Why work with us?

Join a global professional services leader and work with a team of highly skilled specialists to transform the municipal Digital landscape. At GHD Digital, we provide industry-leading solutions to Municipalities across North America to help them attract, inform, engage, and transact with their citizens online.

We are a group of people who believe in acting with integrity, being adaptable and committed, and are team players who put the customer first.

Responsibilities :

Driving Product Adoption: In partnership with your Product counterparts, drive the adoption of new and existing products under the GHD Digital Products & Platform banner through skilled positioning, effective messaging, and impactful integrated campaigns - ultimately driving revenue and stickiness, and business impact for our customers.

Harnessing Data and Research to Drive Impact: Conduct thorough research and competitive analysis to inform our product marketing approach - understanding internal data, emerging industry trends, customer preferences, and competitive offerings to ensure GHD Digital's products are well-positioned and truly differentiated.

Scaling Product Education: Educate customers at scale on product features by developing and disseminating clear, engaging content, such as in-app messaging, webinars, and tutorials tailored to address the needs and questions of our customers.

Go-to-Market Strategy: Collaborate with cross-functional teams (product management, sales, and UX) to develop winning go-to-market (GTM) strategies aligned with overall business objectives. Define launch plans encompassing distribution channels, promotional activities, and content creation strategies.

Acting as a Cross-Functional Partner: Equip the sales and customer success teams with the necessary product-related content to effectively sell and drive adoption of Govstack and bids&tenders. Utilize insights gathered throughout your work to help the Product and Marketing teams guide future product development and marketing strategies, ensuring GHD Digital remains at the forefront of innovation and customer obsession.

Qualifications :

5+ years of solid industry experience in product marketing or related roles.

Proven track record of developing and executing successful GTM strategies.

Strong analytical skills and ability to translate data into actionable insights.

Excellent communication, presentation, and project management skills.

Passion for innovation and staying ahead of industry trends

Proven ability to work closely with product management teams.

Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.

Bonus points for:

Experience in the GovTech or B2G space.

Familiarity with municipal government market and/or procurement

This is an opportunity to make a real impact on our company's growth. If you're a passionate and results-oriented product marketing professional, we encourage you to apply

Why GHD?

Being the best we can be is in our culture.

We are a family of smart, innovative and creative problem solvers. In our employee-owned company, everything feels like it matters more. Challenge us and help us come up with new solutions to ensure water, energy and urbanization are made sustainable for generations to come.

Our commitment to you

Commitment is a powerful word that defines how we do business, how we serve our clients and how we care for one another. We will support your needs by giving you the tools to do your best work and then recognize achievements. We will set your curiosity free to allow brilliant minds to do their best work. We will invest in new ideas, removing barriers where we can. Finally, we will encourage you to collaborate with thousands of diverse people across our global business.

Who we are

We are committed to solving the world's biggest challenges in the areas of water, energy and urbanization. GHD is a global professional services company that is a leader in engineering, construction and architectural expertise. Established in 1928, we remain wholly owned by our people. We are 10,000+ diverse and skilled individuals, yet we are proudly ?One GHD' across more than 200 offices, spanning five continents - Asia, Australia, Europe, North and South America, and the Pacific region. Delivering extraordinary social and economic outcomes, we are passionate about building lasting relationships with our partners and clients.

ABOUT THE TEAM

GHD Digital

At GHD Digital, our people-centric and innovative approach combines industry insights with digital mindsets to maximize opportunities for growth and success. Our complete offering builds business value - from location intelligence and data management, to cloud-based software solutions, advanced visualization, and predictive and artificial intelligence.

Take on some of the world's toughest challenges - with everyone at GHD backing you every step of the way.

We'll give you control over your career, empower you to find innovative solutions and help you create a lasting impact.

See where your commitment could take you with GHD.

EEO Statement US: As a multicultural organization, we encourage individual achievement and recognize the strength of a diverse workforce. GHD is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants without regard to race, creed, religion, national origin, citizenship, color, sex, sexual orientation, gender identity, age, disability, marital status or veteran status.


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