Digital Fundraising Manager

1 week ago

Ottawa, Ontario, Canada Canadian Wildlife Federation Full time

_Your Connection to Wildlife_

  • As one of Canada's largest not for profit leaders in wildlife conservation, research, and advocacy, we are seeking to fill the following position:_

Digital Fundraising Manager


The Canadian Wildlife Federation is a national not-for-profit charitable organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat.

By spreading knowledge of human impacts on the environment, developing and delivering educational programs, conducting research, promoting the sustainable use of natural resources, and advocating for effective wildlife policy and regulation, CWF strives for a future in which Canada's wildlife is conserved for generations to come.


Purpose and General Description
This position has a key role in the development and integration of the digital fundraising program.

This work includes the creation and enhancement of the digital fundraising channels, with a goal of promoting CWF's mission and to significantly increase fundraising revenues associated with these activities.


Reporting Relationships


The Digital Fundraising strategist reports directly to the Chief Revenue Officer and will work closely with other CWF staff, contractors, partners, and supporters.


Responsibilities include:

Core Responsibilities

  • Evaluate the current online fundraising program and collaboratively produce a detailed departmental workplan.
  • Collaborate with CRO, Mark/Comm and other related business units to develop program strategy.
  • Identify new online revenue streams through innovative tactics, new technologies and advancements in DIGITAL fundraising activities.
  • Promote the vision, mission, values of CWF
  • Establish program performance and donor KPIs.
  • Collaborate with various stakeholders to identify new fundraising opportunities, streamline processes, and grow fundraising channels.
  • Develop and manage annual budgets for digital program.
  • Establish target annual revenue goals, and support organization's overall revenue goals, and building upon existing fundraising strategies and relationships.
  • Research, prospect, pursue, solicit, secure, and steward online donors.
  • Develop reporting metrics associated with the digital fundraising program by collaborating with fundraising and operational teams to collect data and supporting materials necessary to fulfill requirements.
  • Collaborate across all program teams and leadership, as necessary. Work closely with Mark/Comm, Conservation Science and Education departments to support strategic development, content, themes, etc.
  • Assist in the develop digital materials.

Basic Qualifications:

  • Minimum of 35 years' experience in digital marketing and fundraising; experience working directly for or in a nonprofit.
  • Proven track record of effective online program management, development, and revenue generation.
  • Strong knowledge in digital and social media marketing, including SEO, Facebook, AdWords, Display and PPC.
  • Highly organized and ability to multitask, prioritize, and adapt to changing priorities.
  • Strong attention to detail and problemsolving abilities.
  • Strong Microsoft Office and CRM skills.
  • Deep understanding of donor life cycle and donor segmentation.
  • Experience with digital analytics, budgeting, and program optimization
  • Ability to organize work, prioritize, and delegate to meet deadlines, using sound judgment
  • Ability to lead, influence, and negotiate
  • Prior experience working with Raisers Edge, Luminate Online or other fundraising databases
  • Bachelor's degree in Marketing or Communications, preferred

Preferred Qualifications:

  • Experience working in an environmental/conservation organization.
  • Demonstrated experience with Raiser's Edge, Sage 300, and Luminate Online
  • Strategic development, program management, and budgeting experience.
-
Bilingual (French and English)

_______________________________________

Work Conditions

  • Location: Head Office (Ottawa, ON)
  • This is a permanent employment position. Independent contractors are welcome to apply.
  • Manual dexterity required to operate computer and peripherals.
  • Interacts with employees, various management levels and the public at large.
  • Repetitive work.

APPLICATION DEADLINE:

This position will be posted until filled.**:

  • ___________________________________________________
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