Marketing Communications Manager

2 weeks ago

Vancouver, British Columbia, Canada Goh Ballet Full time

The Marketing and Communications Manager plays a crucial role in building a strong and consistent brand identity for Goh Ballet, generating new business leads, improving market share, and maximizing revenue.

Reporting to and working with the Academy's Director, the Marketing and Communications Manager will execute all branding, advertising, marketing, and event activities.

You are a dynamic, nimble, organized, detail-oriented, and self-motivated individual.

You have proven experience developing and executing successful marketing campaigns, events, and projects, whilst coordinating and inspiring others on the administrative team.

You are resilient, and willing to do what it takes to get the job done to improve our organization and build our brand.

You understand our core values and can play a part in advancing strategy and brand positioning. You have an affinity for the arts and its place in our communities.

  • Postsecondary degree in Marketing and/or Communications. Equivalent work experience will be considered.
  • 4+ years, experience in marketing/ communications specific role.
  • Excellent verbal and written communication skills.
  • Ability to work in a fastpaced environment.
  • Excellent technological literacy, specifically using Microsoft Office, G-Suite, Meta, Google Ads & Google Analytics. Wordpress, Canva and Adobe Creative Suite.
  • Creative and detail oriented: You have an impeccable eye for branding, design, and details.
  • Analytical: you are confident with analyzing insights and data to optimize strategies.
  • Ability to cultivate and maintain a positive and engaging team culture.
  • Desire to grow with Goh Ballet Canada, taking on increased responsibility and a diverse range of duties as needed.
  • Able to work evenings and weekends as required for special events.

DUTIES:

Brand Management & Strategy:

  • Develop marketing strategy for Goh Ballet Canada (Vancouver & Toronto), including brand management, advertising, web and design collateral.
  • Analyse insights and consumer trends, market analysis and marketing best practices to build successful strategies and produce reports analysing the effectiveness of Academy's marketing campaigns with recommendations for improvement.
  • Produce advertising plans & budgets for key campaigns throughout the year.

Marketing & PR:

  • Execute all aspects of paid digital advertising campaigns: creation of schedule and allocation of budget, copywriting, content creation, setting up ads and targeting, tracking, and optimizing, reviewing analytics, analyzing successes and failures of campaigns, and producing wrapreports.
  • Social media management: develop social content calendar, curate and post compelling content to promote all programs and events, coordinate shoots, and edit photos and video content as needed, manage engagement and make recommendations to increase growth across the Academy's platforms.
  • Develop and execute web strategy and website management for several websites. Perform regular content audits. Ensure website is optimized with keywords and other SEO best practises.
  • Oversee all written communications and develop copy for our enewsletters, advertising campaigns, website, social media accounts and business development content.
  • Produce branded print and digital design materials for campaigns, sometimes working with external marketing and design agencies.
  • Implement ecommerce marketing and strategic ROI.
  • Media relations: manage incoming media inquiries, produce media kits, schedule interview, & facilitate media personnel onsite.

Events:

  • Lead Goh Ballet's events strategy; supervise all aspects of planning, logistics and management for events, shoots, and presentations. Ensure readiness for all events on the annual calendar.
  • Responsible for marketing, promotional and sponsorship events as well as ensuring the delivery of any crosspromotional initiatives.

Support Business Development and Communications:

  • Support the Director in meeting with key external stakeholders who can advance and promote the work of Goh Ballet.
  • Develop and implement key recruitment initiatives.
  • Contribute to sponsorship and fundraising initiatives.

Salary:
From $60,000.00 per year

Flexible Language Requirement:

  • French not required

Schedule:

  • Monday to Friday

Ability to commute/relocate:

  • Vancouver, BC V5T 3C9: reliably commute or plan to relocate before starting work (required)

Education:

  • Bachelor's Degree (preferred)

Experience:

  • Marketing and/or Communications: 4 years (required)

Language:

  • English (required)

Work Location:
In person

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