Manager, Customer Research

2 weeks ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time

What you'll do


As Canadian Tire Corporation continues its mission of being customer obsessed and making data driven decisions using customer insights, the Customer Research team plays a crucial role in providing qualitative and quantitative research services across the organization.

This includes quarterly tracking, category research, custom ad-hoc research, and strategic consulting services to ensure the voice of the customer is represented.

This role provides an exciting opportunity for a quantitative market researcher/consumer research analyst to join a dynamic team at one of the largest retailers in Canada


Reporting to the Associate Vice President of Customer Research, the Customer Research Manager will be responsible for conducting end-to-end, in-house research for quantitative research projects including; recruitment of targeted panel members, survey writing (Word), programming (Sparq/Alida), data analysis (Excel), synthesizing of findings, report preparation (PPT story telling) and presenting results to stakeholders.

The Customer Research Manager will oversee a team of 1-3 direct reports to execute a wide range of research projects to assist various business units Canadian Tire in making data-driven decisions.

Research requests can range from customer journey mapping, concept / packaging / branding test, feature / pricing optimization, U&A, drivers & barriers, segmentation etc.


In this role, you'll:

  • Lead the research request intake process including running briefing meetings with stakeholders to better understand the requirements and provide guidance on the optimal methodology to solve their objectives.
  • Provide mentorship and oversight for direct reports' projects
  • Develop questionnaires to answer research objectives
  • Create sampling plans and utilize industry best practices to maintain panel health
  • Leverage PowerPoint and Excel to create compelling, storydriven reports with actionable recommendations for stakeholders
  • Present research presentations to key stakeholders (including senior levels) and facilitate discussions that solve a wide range of business challenges
  • Build strong relationships with key stakeholders across various departments and proactively find solutions to their business questions
  • Partner with third party research vendors and agencies to conduct specialized, outsourced research such as customer segmentation studies
  • Collaborate on new and innovative ways to leverage customer research across the Corporation, including the development of our new advanced analytics capability (conjoint)

What you bring

  • Minimum 8+ years work experience in a traditional market research role. A mix of agency/supplier side and clientside research experience strongly preferred.
  • Undergraduate degree in business, marketing, analytics, social sciences (Sociology, Psychology) or a related field. Master's degree is an asset.
  • Strong understanding of market research fundamentals (questionnaire writing, sampling, reporting)
  • Previous experience managing a highperforming team of analysts, ability to mentor and provide professional development opportunities
  • Solid project management experience, with the ability to multitask and lead 15+ multiple crossfunctional research projects at one time
  • Must be able to prioritize the workflow for direct reports and effectively manage all incoming resourcing requests
  • Strong interpersonal, oral, and written communications skills, including the ability to comfortably and effectively present research results in front of different types of audiences including senior leaders
  • Highly skilled in Excel for data analysis and PowerPoint for data visualization/reporting
  • Must be a collaborative team player and strategic thinker, with a positive attitude
We value flexibility.

We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes.

The customer research team works in person at our head office on Wednesdays and Thursdays. Hybrid policy can change per business needs.

LI-GS1

About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.

We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well

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