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Public Relations

3 months ago

Canada Beiersdorf AG Full time

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.

For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.

Behind every brand, every product and every accomplishment are our more than 20,000 employees.

It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST.

We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Working in a multifunctional team, agency partners and regions your role will be integral in the delivery of the PR activities for NIVEA globally.

In this role, you will guide & define the strategic approach to PR and platform partnerships in line with brand and marketing objectives.

You will develop capabilities for PR as a centre of expertise, defining the new function and its operating model, how to work with brand, categories, regions, and local markets.

You will provide global PR strategy management guidance to all markets in form of toolkits and playbooks.
This role also drives all aspects of NIVEAâ€s global PR approach. Strategies, initiative launches, toolbox assets as well as the development of strategic partnerships.
Earned Media platforms – delivering high impact PR marketing campaigns.
Guide & define the strategic approach to PR in line with brand and marketing objectives.

Build knowledge, educate, and define the measurement framework for the PR led marketing and their role in the marketing mix.

Global Point of Contact for PR Agency & regional market needs
Execute global PR activities
10+ years of PR experience either industry or agency side
Digitally Savvy with clear understanding of the digital publishers' trends, space and customers trends
You have a strong understanding of the digital media landscape
Startup mindset, leader by nature, eager to define the undefined

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins.

We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
If you have any questions, please contact our recruiter Phiwe Mnyakama every Friday between 10:00 and 11:00 am via the telephone number