CRM Marketing Manager

2 weeks ago

Toronto, Ontario, Canada DEPT® Full time

WHO ARE WE?

The bigger picture
:

DEPT

is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, TikTok, eBay, ASOS, Zoopla, Twitch, Patagonia and many, many more.


Our team of 4,000+ digital specialists across 30+ locations on five continents deliver pioneering work on a global scale with a boutique culture.

We live and breathe our _'big enough to cope, small enough to care'_ ethos, providing an inclusive, supportive and an exciting place to accelerate your career.

This role is part of our Personalised Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Ancestry, Walmart, and more

JOB PURPOSE:

You will be embedded into Opendoor's marketing team. Founded in 2014, Opendoor's mission is to empower everyone with the freedom to move.

They believe the traditional real estate process is broken and their goal is simple:
build a digital, end-to-end customer experience that makes buying and selling a home simple, certain and fast.


This person should be able to develop an experience that delivers relevant content and delights their customers while at the same time driving conversion and revenue for the business.


KEY RESPONSIBILITIES:

  • Build and manage sophisticated nurture programs for leads and customers in various segments and stages of the funnel
  • Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback
  • Collaborate on content strategy and drive the content creation process, working crossfunctionally with copywriters and the design team to move projects forward
  • Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program
  • Partner with their Customer Experience and Product Marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights

SKILLS AND PREVIOUS EXPERIENCE:

  • Previous experience with marketing automation software i.e. Iterable
  • Selfdriven and motivated to work in a fastpaced, dynamic environment
  • Strong analytical ability, with a test and learn mentality
  • Intense curiosity about data and the insights it holds about our customers
  • Comfortable editing HTML

WE OFFER:

  • Healthcare with Vitality or Medicash
  • 26 days' holiday exclusive of bank holidays
  • Mental health support
  • Company pension scheme with The People's Pension
  • Enhanced family friendly policies
  • A flexible, hybrid working policy
  • Ride to work scheme
  • Possibilities to do what you do best and to develop your skills further with training, development and certifications
  • Buddy Program: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT
  • Annual trip to the DEPT Festival in the Netherlands: a chance to meet other people in DEPT, see great talks from industry leaders, and have an allexpensespaid weekend of fun
  • Global Annual DEPT Cares Day which cadets can donate their skills to support local charities
  • Other soft benefits including, refreshments provided in the office and a social calendar with weekly and monthly events on a team or agency level

DEPT is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

Learn more about our diversity, equity, and inclusion efforts here.

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