Analytics Lead

2 weeks ago

Toronto, Ontario, Canada Viral Nation Inc. Full time

About Our Company:
Viral Nation specializes in developing social-first ecosystems for brands to engage with the contemporary consumer journey. Our comprehensive solutions merge strategy, talent, media, and technology with culturally relevant creativity to amplify the growth of leading digital brands worldwide. Join a dynamic, creative, and forward-thinking environment at Viral Nation that nurtures your aspirations in a collaborative and energetic culture. We are relentlessly innovative, constantly pushing boundaries, and always thinking ahead to deliver cutting-edge strategies. Our commitment to staying ahead in the industry has been the cornerstone of our success and will continue to drive us forward.

Core Values:
- Authenticity: Prioritizing genuine communication and meaningful connections
- Loyalty: Emphasizing trust, investment, and support among team members
- Founder Mentality: Demonstrating ownership, care, and determination in attitudes and behaviors
- Ambition: Showing hunger for success and resilience in the face of challenges

Role Overview:
As an Analytic Lead, you will be instrumental in shaping the future of our organization by leveraging data to drive informed decisions for both our clients and internal operations. If you excel at crafting compelling narratives from complex data, enjoy a fast-paced environment, and are prepared to make a significant impact, we want to connect with you. Join us at the forefront of data-driven innovation to steer our company towards sustained success.

Key Responsibilities:

  • - Independently execute and supervise primary and secondary research studies end-to-end, from client scoping to strategy implementation
  • - Collaborate with client account and service teams to develop top-tier measurements that offer valuable insights into their social-first strategy
  • - Enhance client data strategy and ROI by operationalizing reporting and insights in partnership with a client service leader
  • - Expand client portfolio by leveraging best-in-class measurement and data-driven decision-making to inform brand strategy
  • - Lead the development of measurement products, including requirements gathering, documentation, and continuous enhancement
  • - Provide guidance to junior team members, fostering a culture of continuous learning and development
  • - Drive thought leadership through well-researched white papers, articles, and case studies that demonstrate expertise, address industry challenges, and provide insights
  • - Create efficient data collection and reporting systems, databases, and custom dashboards to democratize campaign and study insights
  • - Stay updated on marketing analytics trends, emerging technologies, and best practices in research methodologies

Qualifications:

  • - Bachelor's or Master's degree in relevant fields such as Social Sciences, Statistics, Data Science, or Business Analytics
  • - 8+ years of experience in research and analytics
  • - Expertise in primary and secondary research, including brand tracking, regression modeling, social listening, and digital analytics
  • - Proficient in Python, SQL, Google Cloud Platform, Looker, BigQuery, and other analytics tools
  • - Strong communication and collaboration skills to convey insights effectively to diverse audiences

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