Commercial Strategy

2 weeks ago

Toronto, Ontario, Canada MLSE Full time
Company Description


At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential.

We are Canada's preeminent leader in delivering top quality sport and entertainment experiences and one of North America's leading providers of exceptional fan experiences.

We are the parent company of the National Hockey League's Toronto Maple Leafs, the National Basketball Association's Toronto Raptors, Major League Soccer's Toronto FC, the Canadian Football League's Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.


MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre.

We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club).

Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.


We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other.

Come be a part of the team.

Job Description:


As part of the MLSE Commercial Strategy and Creative Group, you will have the unique opportunity to contribute to our goals of developing and launching industry-leading, award-winning commercial programs.

You will be able to gain first-hand experience in taking in partner and team brand briefs, collecting industry and fan research to create applicable insights, brainstorming unique programs that scale across the MLSE ecosystem and beyond, and getting real-time opportunities to produce and execute the work as it goes to market.

You'll have a chance to build meaningful relationships with teammates across the business, and put your strategic and creative mark on some of MLSE's most exciting partner programs.

MLSE's Internship term dates are from
May 8th, September 1st, 2023

Responsibilities:

  • Assist in unpacking campaign and season briefs from our Global Partners, across the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Argonauts portfolio
  • Collect & analyze first
- and third-party data and research (proprietary and internal marketing performance data like social or influencer content, external market studies, consumer behaviour trends to help us find new insights that lead to big creative ideas

  • Join and actively participate in creative brainstorming sessions with our Strategy and Creative leads, providing active ideas and solutions that answer our partner briefs

Qualifications:

  • Currently enrolled in a postsecondary institution with a focus in Business, Marketing, Strategy, Creative, or related discipline
  • Strong communication, organizational and interpersonal skills
  • Ability to think critically while leveraging curiosity and creativity
  • Ability to work independently and as part of a team with a high degree of attention to detail
  • Ability to multitask and meet multiple deadlines
  • Team first, positive, peopleoriented, and energetic attitude
  • You are fully vaccinated against Covid19
Additional Information

  • We thank all applicants for their interest, however, only those selected for an interview will be contacted._
LI-DNP

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