Product Marketing Specialist

6 days ago

Canada Kitco Metals Inc. Full time

As a Product Marketing Specialist, you will have the opportunity to drive growth and create impact by developing and executing innovative marketing plans for a dynamic portfolio of products and services. With your passion for marketing and drive for success, you will bring new products to market, establish pricing strategies, and craft captivating marketing campaigns that engage customers and generate demand. Working closely with the Product Sales and Marketing Manager, you will help shape the future of our e-commerce platform and products, all while realizing your full potential and advancing your career.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

  • Responsible for the development and maintenance of products on multiple platforms, including creation of new products and updating existing ones.
  • Responsible for developing and executing marketing plans for a portfolio of products and services.
  • Perform competitive analysis to identify areas of improving market share opportunities.
  • Analyze market trends, competitive landscape, and customer insights to inform product positioning and marketing strategies.
  • Responsible for planning and executing product promotions on ecommerce platforms and physical store locations.
  • Responsible for managing and maintaining the online presence of a portfolio of products.
  • Work with the Product Sales and Marketing Manager team to determine strategies to help increase sales
  • Collaborate with logistics team to analyze inventory levels and make recommendations to optimize product availability across multiple locations.
  • Collaborate with the Product Sales and Marketing Manager and eCommerce Supervisor to develop and implement direct marketing tactics and campaigns to increase lead generation.
  • Ensure effective planning and execution of all marketing strategies.
  • Collaborate with peers in other departments to gather information and execute campaigns and projects.
  • Develop and manage product launch plans, including coordinating crossfunctional teams and executing against tight deadlines.
  • Act as a backup for the Product Marketing Specialist
  • Cool and Collectible products when required.

REQUIRED SKILLS AND COMPETENCIES:

  • Strong understanding of digital marketing and eCommerce
  • Experience in developing and executing successful marketing campaigns
  • At least 3 years' experience in product marketing or related field
  • Experience in product launch planning and execution
  • Experience working with crossfunctional teams, including design, content, and sales teams
  • Experience with data analysis and interpretation to inform marketing strategies
  • Strong analytical and problemsolving skills
  • Excellent project management and organizational skills
  • Excellent written and verbal communications skills
  • Exceptional interpersonal and leadership skills
  • Ability to work effectively in a fastpaced, crossfunctional team environment
  • Knowledge of inventory management an asset

TECHNICAL / PROFESSIONAL COMPETENCIES (_EDUCATION AND EXPERIENCE)_**- Bachelor's /DAC / DAE degree in marketing/business and/or equivalent work experience

  • Experience in managing online marketing campaigns an asset
  • Experience working with CRM systems an asset
  • Proficiency on Microsoft Office (Outlook, Word, Power Point)
  • MS Excel medium to advance knowledge
  • Experience with A/B testing and optimization to improve marketing performance an asset
  • Knowledge of MS Dynamics (Navision) and/or Microsoft D365 an asset
  • Knowledge of Confluence & JIRA platforms an asset

GENERAL OR PERSONAL COMPETENCIES

  • Strong communication and interpersonal skills
  • Ability to work within an entrepreneurial and team environment
  • Proactive and resultsdriven approach.
  • Strong organizational skills
  • Knowledge of digital marketing tactics and technologies.
  • Strong problemsolving skills and decisionmaking ability.
  • Flexibility and adaptability in a fastpaced work environment.
  • Passion for marketing and innovation.
  • Strong analytical skills and attention to detail.
  • Experience with project management and crossfunctional collaboration.
  • Ability to work in a fastpaced and deadlinedriven environment
  • Knowledge of precious metals industry an asset

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