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Marketing Communication Specialist

3 months ago

SaintBrunodeMontarville, Quebec, Canada ISAAC Instruments Full time
Company Description

ISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help carriers overcome challenges, while boosting driver happiness.

With proven system reliability and system integration capabilities driven by our open platform, our solution helps your drivers and back-office team work smoothly.


Job Description:

Responsibilities

  • Write clear, compelling copies that reflect the company's tone & voice
  • Produce powerful blogs to amplify ISAAC's thought leadership and expertise
  • Participate in developing the paid media strategies and tactics with the demand generation team
  • Responsible for planning, writing, and posting on social media channels (LinkedIn, Twitter, Facebook) and engaging with the online community
  • Write compelling client success stories using storytelling and contribute to video testimonials scripts
  • Work closely with the sales, marketing, client experience and product teams to understand their needs and ensure the accuracy of produced content
  • Collaborate with colleagues to brainstorm and develop a variety of marketing materials
  • Nurture a healthy curiosity about technology and the trucking industry to produce relevant content that contributes to the company's success
  • Stay up to date on the latest trends and technologies in online marketing.

Qualifications:

  • Bachelor's degree in Marketing, Journalism, or Communications
  • 35 years of experience in a similar position
  • Bilingual, with a thorough mastery of English
  • Solid understanding of the buyer's and client's journeys
  • Demonstrated ability to communicate clearly and effectively, both orally and in writing
  • Demonstrated ability to organize and prioritize multiple projects in a dynamic environment
  • Highly organized with solid time management skills and the ability to meet deadlines
  • High proficiency with the Microsoft Office suite
  • Knowledge of SEO best practices
  • A friendly demeanor, a positive attitude, and a teamoriented approach

Assets

  • B2B experience and transportation knowledge
  • Prior experience with marketing automation platforms and CRMs (Pardot, Salesforce, HubSpot, Marketo, etc.)
  • Skills on various software/platforms, including social media management software (Oktopost, Hootsuite, Sprout Social, etc.), Microsoft 365/Teams, Canva
Additional Information

Contributors are at the center of ISAAC's interests and values.

This explains the numerous benefits of working at ISAAC, namely:

  • Varied career opportunities
  • A stimulating work environment focused on innovation
  • Enthusiastic and collaborative teams
  • Competitive salaries and benefits that promote worklife balance: a complete group insurance plan, group RRSP, EAP, flexible hours, 4 weeks vacation, etc.
  • Various social activities, free snacks and coffee every day.