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Marketing Vice President
3 months ago
req39851
Employment Type: Regular
Location: ETOBICOKE,ON
Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster's, Villaggio, POM, Bon Matin, Ben's, Stonemill, McGavins, Oroweat, Vachon and Takis. The company operates 17 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network. Bimbo Canada serves major grocery chains, retail outlets and food service operations across Canada with a robust offering of both branded and private label products.
WHAT WILL YOUR NEW ROLE LOOK LIKE?
The Vice President, Marketing, is a strategic position for a seasoned marketer with strong leadership skills who will lead the marketing team across the entire spectrum of marketing activities, encompassing demand generation through the consumer journey, brand management including strategy, consumer communication, innovation, and product life cycle. You will advocate for and embed a culture of collaboration, innovation, creativity, and continuous improvement within the marketing team and across the organization. As a consumer-centric thinker and key member of the executive team, you will collaborate closely with leaders in other functions locally and across the global organization to create a deeper connection between brands and consumers, achieve ambitious business objectives and contribute to the long-term success of the company. #LI-Hybrid #LI-LM1
WHAT YOU'LL BE FOCUSING ON
- Developing Profitable, Sustainable Marketing Strategies
- Being Passionate about Brands
- Leading the Business through Transformational Change that Delights Customers & Consumers
- Collaborating Cross-functionally
- Managing Talent with a Long-Term Vision
- Establishing Yourself as an Important Member of the President's Executive Team
WHAT YOU BRING TO THE TABLE
Book Smarts & Street Smarts
You have a bachelor's degree in business administration, marketing, or a related field; an MBA/EMBA or advanced degree is a bonus. You've spent at least 15 years in progressively responsible senior roles across the different disciplines of the marketing function and have proven ability and passion to lead the strategic planning process and build ready-to-execute marketing strategies. You appreciate the importance of experience in the FMCG space, ideally in the grocery/food industry and have your finger on the pulse of the most current marketing trends. And, if you can speak French and/or Spanish, that capability would be an asset.
Admired, Action-Focused, People-Oriented Leadership
You are a revered executive leader with an ownership mindset and exceptional interpersonal skills, known for building productive relationships with internal and external stakeholders. You are resilient and understand your purpose. You inspire and motivate teams and create an environment of personal accountability where individuals take initiative and push themselves beyond their comfort zone to develop creative solutions that drive sustainable results. You have courage of conviction and are known for working effectively to influence across different cultures/perspectives and build trust. You are a values driven, low ego leader who authentically embraces the company's people-first culture while bringing a genuine passion for the business.
Strategic Agility & Business Acumen
You are a top-caliber marketing executive who can anticipate market trends and industry shifts that may impact the Company's commercial performance. Visionary and forward-thinking, you can see opportunities in an ever-evolving landscape and adapt strategies accordingly. You have a history of identifying strategic gaps and leveraging them to drive winning alternatives, innovation, disruption to the status quo and/or an improvement in practices. Your strong business acumen, unparalleled intellectual curiosity, and capability to ask the right/good/hard questions allows you to help the business uncover what's possible. You have proven capability in collaborating cross-functionally to provide strategic insights that contribute to the development and refinement of the Company's business strategy.
Results achiever
You bring a contagious determination and tenacity to the company, enabling you to move major initiatives forward, injecting pace and focus through stretch targets and the engagement and empowerment of others. You act like an owner by being courageous and bold, developing customer-ready solutions for quality execution and never settling for the status quo.
Be a Safety Ambassador
You are role model of our people-first culture who prioritizes the safety and wellbeing of our associates above everything else.
Please note all offers of employment at Bimbo Canada are conditional on the successful completion of appropriate background checks (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.
Bimbo Canada is an equal opportunity employer that embraces diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.
Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at .
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