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Marketing Vice President
2 months ago
req39851
Employment Type: Regular
Location: ETOBICOKE, ON
Bimbo Canada is a market leading producer and distributor of packaged fresh bread, bakery and snacking products with brands such as Dempster's, Villaggio, POM, Bon Matin, Ben's, Stonemill, McGavins, Oroweat, Vachon and Takis. The company operates 17 bakeries and employs approximately 4,200 associates across Canada. Bimbo Canada pursues the goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network.
WHAT WILL YOUR NEW ROLE LOOK LIKE?
The Vice President, Marketing, is a strategic position for a seasoned marketer with strong leadership skills who will lead the marketing team across the entire spectrum of marketing activities, encompassing demand generation through the consumer journey, brand management including strategy, consumer communication, innovation, and product life cycle. You will advocate for and embed a culture of collaboration, innovation, creativity, and continuous improvement within the marketing team and across the organization.
WHAT YOU'LL BE FOCUSING ON:
- Developing Profitable, Sustainable Marketing Strategies: Establish the marketing department's strategic vision, setting clear priorities, key performance indicators (KPIs), goals, and a roadmap that supports overarching business objectives. Build and develop a best-in-class marketing team that can partner effectively with a growth-focused and fast-paced business and capitalize on opportunities locally and globally.
- Being Passionate about Brands: Convert consumer insights into commercially viable strategic plans and initiatives that build market share and consumer loyalty.
- Leading the Business through Transformational Change: Utilize strategic agility to capitalize on significant changes happening in the industry and implement transformational change initiatives.
- Collaborating Cross-functionally: Build and nurture strong relationships with key internal and external stakeholders.
- Managing Talent with a Long-Term Vision: Build a high-performing team at multiple levels and provide coaching, mentorship, and professional development opportunities.
- Establishing Yourself as an Important Member of the President's Executive Team: Be an integral and valued colleague/member of the Canadian executive team.
WHAT YOU BRING TO THE TABLE
Book Smarts & Street Smarts: You have a bachelor's degree in business administration, marketing, or a related field; an MBA/EMBA or advanced degree is a bonus. You've spent at least 15 years in progressively responsible senior roles across the different disciplines of the marketing function.
Admired, Action-Focused, People-Oriented Leadership: You are a revered executive leader with an ownership mindset and exceptional interpersonal skills.
Strategic Agility & Business Acumen: You are a top-caliber marketing executive who can anticipate market trends and industry shifts.
Results Achiever: You bring a contagious determination and tenacity to the company.
Be a Safety Ambassador: You are a role model of our people-first culture who prioritizes the safety and wellbeing of our associates above everything else.
Please note all offers of employment at Bimbo Canada are conditional on the successful completion of appropriate background checks.
Bimbo Canada is an equal opportunity employer that embraces diversity, equity and belonging in the workplace.
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