Product Marketing Associate

1 week ago

Mississauga, Ontario, Canada Prophix Software, Inc. Full time

Redefining Cloud Finance, Together
Prophix is the leading global platform and partner for finance performance management.

We create software that serves ambitious finance teams, helping them empower their organizations, gain valuable insights, and drive business performance.

Thousands of finance leaders across nearly one hundred countries use Prophix today.


Working with a global network of partners and with headquarters in Mississauga, Ontario, Canada, we maintain offices in North America, South America, the U.K., Europe, and Asia.

Learn more about our offices here.


The Product Marketing Associate will partner with product management, competitive intelligence, marketing, and sales teams to create and support market awareness and enablement programs for existing and new solutions targeting the office of the CFO.

This person will also assume the creation and communication of impactful storylines highlighting platform advantages and assist in managing and communicating new feature/functionality launches - providing collateral, education and sales enablement tools required to help achieve sales and marketing goals and ensuring customer success.


What You Will Do

  • Support Product Marketing Managers in their execution of product release and launch plans
  • Support the creation of thought leadership content, presentations, sales playbooks, demo videos, reference architectures, webpages and more to enable Go-ToMarket teams to communicate the value of the Prophix Finance Management platform
  • Build cross functional communication plans together with Internal Communications and Sales Enablement to enable your fellows Phixers on releases and launches
  • Build and execute on project plans to support product gotomarket strategy
  • Assist with buyer persona and market research activities, leveraging both primary and secondary research to identify potential market opportunities
  • Support sales enablement plans to support revenue and pipeline objectives, through existing and new customer acquisition.
  • Evangelize Prophix both internally and externally via webinars, social media, roadshows, industry events, customer briefings, sales training workshops, etc.
  • Support influencer and analyst, customer and field enablement programs
  • Assist with customer interviews, development of valuebased case studies and creation of video content.

What You Will Bring
To shine in this role, you will bring a rare combination of experience, technology skills, personal qualities, and education.

Required Qualifications

  • Bachelors or higher degree in Account, Business, Finance, or Marketing
  • 12 years of work experience in Product Marketing
  • Possesses excellent written and communication skills, capable of translating complex ideas and the voice of the customer into actionable marketing requirements and clear messaging
  • Demonstrates organizational skills, the ability to multitask, and a selfstarter mindset.
  • Exhibits a demonstrated ability to excel in a fastpaced, highgrowth environment
  • Functions as a strategic thinker who collaborates effectively with a diverse set of stakeholders and influences crossfunctional teams
  • Holds a comprehensive, though not yet indepth, understanding of products and an awareness of potential barriers the business may encounter
  • Actively seeks to develop knowledge of products and how features can address customer pain points
  • Displays accountability, proactivity, and thoughtfulness with high attention to detail
  • Must be legally entitled to work in the country where the role is located. Must be able to travel to the United States, Canada and/or internationally, and have a valid passport.

Preferred Qualifications

  • Demonstrates a desire and ability to learn, always hungry for more knowledge
  • Displays a passion for the work and a tendency to "own the story"
  • Developing understanding of FP&A and the Accounting landscape
  • Developing understanding of product marketing research

Why join?

A solid foundation - and a bright future.
Prophix has been around for 30 years and is well-established in the market.

Recently acquired by Hg Capital, we are thrilled to be working with investors who see significant growth opportunities for the continued adoption of Corporate Performance Management (CPM) software by mid-market organisations.

Our CPM software fills the gap and presents us with an enormous market opportunity.

Community, culture and purpose.


We encourage our Phixers (the extraordinary team working at Prophix) to create wins for all, innovate with purpose, have passion for excellence, and laser-focus on delivering for the finance leaders of today and tomorrow.

Our goal is to ensure we are living our values and nurturing a collaborative, growth-minded culture where everyone can shine.

We reward team accomplishments, but we also know that life outside of the office is vital. To that end, we provide a highly competitive compensation, vacation and benefits package, an

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