Marketing Manager, Vancouver

1 week ago

Vancouver, British Columbia, Canada Northeastern University Full time
About the Opportunity

JOB SUMMARY:


The Marketing Manager is responsible for creating, deploying, tracking, and measuring integrated marketing strategies for degree program and audience-specific initiatives offered at Northeastern University, with a primary focus in the Vancouver, British Columbia market.

Strategies must drive and support annual enrollment goals, increase awareness and contribute to the overall success of Northeastern University in Vancouver, and its slate of graduate and undergraduate programs.

Plans incorporate an integrated mix of appropriate tactics and media, such as online/web advertising, search engine marketing, direct mail, radio, social, web content, recruitment materials, etc.

The Marketing Manager will also work closely with campus and Boston based units to support the equity and community development within the Vancouver, British Columbia market.


The Marketing Manager reports into the Director of Marketing for Global Campuses, and works in collaboration with Northeastern University's Enrollment Marketing and Admissions teams, network stakeholders, the Regional Dean, and the extended regional campus team to meet goals for assigned projects and portfolios.

This is a hybrid role with a combination of both office and remote modality.

RESPONSIBILITIES INCLUDE:

  • Define the overall enrollment marketing strategy, messaging and positioning for degree programs, sectors, audiences, and initiatives across Northeastern University's portfolio of degree programs offered in Vancouver, British Columbia.
  • Develop and manage execution of enrollment marketing plans through effective project management and collaboration with central marketing and creative teams.
  • Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel; from lead generation and nurturing through enrollment.
  • Work collaboratively with the global marketing team to ensure that all marketing reflects consistent and timely onbrand messages that are regionally relevant. Serve as local branding SME to ensure consistent tone and voice.
  • Build and maintain relationships with internal and external university partners and manage any local marketing vendors.
  • Utilize marketing automation tool (Slate) and CRM (Salesforce) to attract and nurture prospective students through the enrollment process.
  • Work closely with local graduate recruiter to develop and execute on high fidelity enrollment engagement strategies.
  • Partner with campusbased community and business development leads to successfully launch and maintain equity development initiatives within the British Columbia region.
  • Effectively manage the assigned regional enrollment marketing budget for assigned degree programs, disciplines, and initiatives.
  • Coordinate with central communications team on any Public Relations outreach and oversee any local PR partners.
  • Manage content strategy and execution for local websites and social media channels for the campus.

MINIMUM QUALIFICATIONS:

  • Primary location is within the Vancouver, British Columbia area. Regional marketing experience specific to the area preferred, including understanding of regional demographics and local media.
  • Bachelor's degree in marketing, business, or related field with a minimum of 4 years' experience in marketing. Higher education experience a plus.
  • Demonstrated success in developing and implementing integrated marketing strategies. Strong knowledge and experience in the development and implementation of marketing campaigns and strategies.
  • Working knowledge and experience with a marketing automation tool and CRM tool a plus. Slate and Salesforce experience preferable.
  • Strong project management skills.
  • Strong relationship building skills and ability to manage stakeholder expectations.
  • Ability to think both analytically and strategically. Understanding of key marketing analytics including conversion rates and optimization.
  • Experience with management of marketing budget.
  • Flexible, creative thinker open to new ideas and changing priorities within a fastpaced organization
Position Type

Marketing and Communications

Additional Information

  • Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement
- as well as commuting & transportation. Visit- for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff.

Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see

  • Marketing and Communications Manager

    1 week ago

    Vancouver, British Columbia, Canada Vancouver Chinatown Foundation Full time

    Position Title:Marketing Communications ManagerReports to:Chief Operating OfficerLocation: 168 East Pender Street, Vancouver, BCScope of Position:The Vancouver Chinatown Foundation is focused on revitalizing Vancouver's historic Chinatown, and weare seeking a talented and passionate Marketing Communications Manager to bring the Foundation'splays a critical...

  • Media & Communication Manager - Vancouver

    1 week ago

    Vancouver, British Columbia, Canada Covenant House Vancouver Full time

    ABOUT COVENANT HOUSESince 1997, Covenant House Vancouver has provided essential and relentless support for youth experiencing, or at-risk of experiencing, homelessness. We provide support to youth ages 16 to 24 who have experienced a wide range of early life and ongoing, complex trauma including physical, sexual, emotional abuse, and neglect. Our purpose is...

  • Digital Marketing Manager

    1 week ago

    Vancouver, British Columbia, Canada Vancouver Mural Festival Full time

    VMF is looking for a Digital Marketing Manager to join our vibrant team.POSITION TITLE: Digital Marketing ManagerSTATUS: hrs/wk, PermanentSTART DATE:ASAPLOCATION:Vancouver, BC (remote with occasional in-person work; in-person during festival days)REPORTING TO: Head of MarketingCOMPENSATION: $24-$29/hr commensurate with experience + benefits$800 HSAPaid out...

  • Digital Marketing Manager

    1 week ago

    Vancouver, British Columbia, Canada Vancouver Mural Festival Full time

    Vancouver Mural Festival -VMF- is looking for a Digital Marketing Manager to join our marketing team As the public voice of VMF, you'll play an integral role in communicating VMF's goals and values professionally across our social channels and through content creation. This role is responsible for running and managing multiple social media channels as well...

  • Marketing & Communications Manager - Vancouver

    1 week ago

    Vancouver, British Columbia, Canada GOH BALLET ACADEMY Full time

    Goh Ballet Academy CanadaJob Title: Marketing and Communications Manager***Location:Vancouver, B.C.Goh Ballet Academy is one of Canada's pre-eminent ballet training institutions, with an enviable international reputationfor excellence. Established in 1978, the Academy is now under the direction of Chan Hon Goh, former Principal Dancerof The National Ballet...

  • Marketing Manager

    1 week ago

    Vancouver, British Columbia, Canada HKJ Marketing Full time

    At HKJ Mareting, we believe that your job should be more than just work. With an organized environment that encourages growth, extended benefits, and an amazing team of dedicated individuals, we do our best to make HKJ Marketing an incredible place to contribute.HKJ Marketing is growing quickly and looking for talented individuals to join our team. See...

  • Business and Digital Marketing Management Instructor

    1 week ago

    Vancouver, British Columbia, Canada Vancouver Career College Full time

    We are happy to say that we are looking for an experienced Business and Digital Marketing Management Instructor to join our team at Vancouver Career College - Vancouver, BC.**Position:Business and Digital Marketing Management InstructorReporting to: Campus DirectorHours: 20 hours a week, Monday to Thursday between 5 PM - 10 PM PSTSoftware Knowledge:...

  • Account Manager, Vancouver

    1 week ago

    Vancouver, British Columbia, Canada Uber Full time

    About the RoleAre you a creative thinker with strong analytical skills, a passion for problem-solving, and a background in consulting? Uber Eats is seeking an Account Manager to join our team in Vancouver. As an Account Manager, you will be responsible for building and nurturing client relationships, utilizing market research insights, and driving growth in...

  • Manager, Commercial Marketing

    1 week ago

    Vancouver, British Columbia, Canada Vancouver Airport Authority Full time

    YVR is a place of connection, bringing together people, places and cargo while ensuring a safe and efficient experience for everyone. Marketing, Partnerships and Advertising department is an integral part in effectively setting and reaching our strategic objectives and aligning our purpose to serve our community and the economy that supports it.Position...

  • Digital Marketing Specialist

    1 week ago

    Vancouver, British Columbia, Canada The Orange Bear Marketing Agency Full time

    At The Orange Bear Marketing Agency, we pride ourselves on providing innovative and effective marketing solutions to a diverse range of clients. As a leading marketing agency in Vancouver, we specialize in helping businesses of all sizes succeed in the digital world. Our team of creative, passionate, and results-driven professionals is committed to...

  • Acting Manager, Convention Services, Us

    1 week ago

    Vancouver, British Columbia, Canada Destination Vancouver Full time

    Destination Vancouver Management Full Time | Contract/Temporary Burrard Street Vancouver 1 position available Accessible Employer: Yes Open to International applicants with valid Canadian Work permits: YesPosted on August 18, 2023Destination Vancouver is currently seeking an individual to cover a maternity leave for the position of Manager, Convention...

  • Vice President, Marketing – Vancouver

    1 week ago

    Vancouver, British Columbia, Canada Beautifi Full time

    We are seeking a dynamic Vice President of Marketing to lead our entire marketing function, from strategy to execution. As a key member of the leadership team, you will drive brand building, customer acquisition, and retention efforts. The ideal candidate will have a proven track record of building successful brands and over 10 years of marketing experience....

  • Marketing & Communications Coordinator

    1 week ago

    Vancouver, British Columbia, Canada The City of Vancouver Full time

    Requisition ID:37523CompanyLocated on the traditional, ancestral and unceded lands of the xwməθkwəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples, Vancouver has a commitment to becoming a City of Reconciliation. Vancouver consistently ranks as one of the world's most liveable cities and is working towards being...

  • Director, World Trade Centre Vancouver

    1 week ago

    Vancouver, British Columbia, Canada Greater Vancouver Board of Trade Full time

    About the World Trade Centre VancouverWorld Trade Centre Vancouver (WTC-V) is a subsidiary of the Greater Vancouver Board of Trade dedicated to strengthening the export performance of small and medium-sized businesses in British Columbia. As a member of the World Trade Centers Association, WTC-V provides exceptional global access for B.C. businesses with...

  • Grocery Market Clerk- North Vancouver

    1 week ago

    Vancouver, British Columbia, Canada Quest Non-Profit Grocery Markets Full time

    Grocery Market Clerk - North VancouverQuest Outreach Society is looking for the newest member of our Grocery Market Team. As a Market Clerk at Quest Outreach Society, you will help serve Quest Client Communities and support Grocery Market activities. If you're a creative and driven individual, and carry a passion for food security, then this is the job for...

  • Grocery Market Clerk: North Vancouver

    1 week ago

    Vancouver, British Columbia, Canada Quest Non-Profit Grocery Markets Full time

    Grocery Market Clerk: North VancouverQuest Outreach Society is looking for the newest member of our Grocery Market Team. As a Market Clerk at Quest Outreach Society, you will help serve Quest Client Communities and support Grocery Market activities. If you're a creative and driven individual, and carry a passion for food security, then this is the job for...

  • Marketing Manager

    1 week ago

    Vancouver, British Columbia, Canada VoPay Full time

    About VoPay International Inc.VoPay's Fintech-as-a-Service platform allows any business to embed financial services and payment capabilities into their existing applications, products or services through a single and scalable API. Our Integrated technology enables product managers and developers the flexibility and speed to build cutting-edge financial...

  • Marketing Manager

    3 weeks ago

    Vancouver, British Columbia, Canada VoPay Full time

    About VoPay International Inc.VoPay's Fintech-as-a-Service platform allows any business to embed financial services and payment capabilities into their existing applications, products or services through a single and scalable API. Our Integrated technology enables product managers and developers the flexibility and speed to build cutting-edge financial...

  • Security Operations Manager

    1 week ago

    Vancouver, British Columbia, Canada Parq Vancouver Full time

    OUR COMPANYParq Vancouver is Where Vancouver Plays.Featuring a beautiful casino, high-end salons, restaurants, entertainment, bars, patios, and hotels all under one roof, Parq is where Vancouverites and visitors alike come to have fun with friends and family in a vibrant and memorable environment unlike anything else in the city.We are proud to celebrate...

  • Security Operations Manager

    1 week ago

    Vancouver, British Columbia, Canada Parq Vancouver Full time

    OUR COMPANY Parq Vancouver is Where Vancouver Plays.Featuring a beautiful casino, high-end salons, restaurants, entertainment, bars, patios, and hotels all under one roof, Parq is where Vancouverites and visitors alike come to have fun with friends and family in a vibrant and memorable environment unlike anything else in the city.We are proud to celebrate...