Trade Marketing Manager

1 week ago

Toronto, Ontario, Canada The Globe and Mail Full time

COMPANY OVERVIEW:

The Globe and Mail is a national icon and Canada's most recognized media brand.

We're also an international award winner for data visualization, design, and creative storytelling. A digital innovator with a global client list for our in-house AI-powered optimization, prediction and automation platform. And a place where Canadians come for the best journalism in the country.

We aim to reflect Canada in the stories we tell and in our workforce.

The Globe is a proud partner of Pride At Work, Canadian Centre for Diversity and Inclusion, and a signatory of the BlackNorth Initiative.

We understand our staff have lives outside of the office and offer flexible work arrangements and support programs.

We also provide training and mentorships to staff to ensure you're able to grow and challenge yourself and your abilities.


No matter what your role at The Globe, you'll be part of an organization dedicated to making a difference to Canada.


POSITION OVERVIEW:

You will be a great fit for the role if you:

  • Are a strong strategic, critical and creative thinker who is able to see beyond the ask and recommend the best solution to achieve the desired outcome
  • Are a storyteller who can weave simple, yet engaging messaging across different types of channels
  • Have a strong customer orientation, putting the customer at the centre of all marketing strategies and tactical experiences alike
  • Have the ability to manage many competing interests and prioritize those that align and deliver against annual goals and imperatives
  • Are a strong collaborator who can work with teams across all levels of the organization
  • Are a strong communicator both written and verbally who can clearly and concisely communicate ideas

RESPONSIBILITIES:

  • Contribute to trade strategy development by actively participating and providing insights into key customer growth areas and channel opportunities
  • Develop market facing product, category and sales messaging, channel plans and creative assets for key owned touchpoints (working with the product, category and research teams)
  • Manage the messaging and look and feel of (the website for the trade audience) and associated content including page copy, imagery and media kits
  • Develop the messaging and production of sales enablement materials for both internal and external use including: Sales decks for virtual or in person meetings, case studies, video, etc.
  • Develop other annual and ad hoc material requirements including:
  • Annual refresh of media kits
  • Revenue Townhall presentations

QUALIFICATIONS:

  • Minimum of a bachelor's degree in Communications, Marketing or Business
  • Minimum 68 years marketing/communications experience, particularly in B2B
  • Skilled business marketing generalist with the ability to move from strategic thinking to execution
  • An eye for design and ability to build client facing presentations
  • Excellent communication skills with ability to articulate messages across all levels of the organization including C-Suite and seniorlevel stakeholders
  • Ability to navigate a matrix organization and prioritize projects with competing asks and interests
  • Knowledge and understanding of the Canadian media landscape
  • Fueled by curiosity and taking initiative to identify opportunities to evolve and improve efforts and ways of working

SALARY:
Commensurate with qualifications and experience.

VACCINATION POLICY:

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

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