Data Policy Director
2 weeks ago
~ Permanent
At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion.
We believe fashion empowers our customers to put their best foot forward when it matters the most.From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.
Reporting to the VP of Marketing and E-commerce, you serve as thought leader in aligning digital marketing strategy with business goals and objectives.
You act as a resource, advisor, mentor, and evangelist of all things digital.Collaborates with the VP Marketing & E-commerce and cross functionally to develop e-commerce strategy and plans in line with Brand objectives and overall business growth strategy, which delivers a 360-customer experience.
In collaboration with VP Marketing & E-commerce, determines quantitative and qualitative objectives for web site and elaborates desired experience of web users.
Develops annual and long-term plans, sales, profitability and gross margin targets based on e-commerce metrics and marketing objectives. Working with media agency and/or internal media team, define measurement framework and digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend.Development, coaching and management of online subject matter experts
Oversee the development, management, and optimization of the organic search practice. Ensure brands leverage search practice findings and recommendations. University Degree in a field related to this position. Marketing, Business, e-commerce. Master's degree an asset.
Bilingual French and English
Minimum 8years of e-commerce, digital or online marketing experience
Understanding of audience building strategies
Superior analytic skills, using performance data to optimize current campaigns and identify new opportunities, Experience of using web analytics packages such as Google Analytics essential.
Creative thinking and problem solving skills, with the ability to thrive in a fast paced environment and oversee multiple projects at onceA competitive benefits package (Full Time Employees Only)
~ Paid Time Off, SickTime, Flex Days & Vacation (Full Time Employees Only)
~ 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
~ Generous Employee Referral Policy
All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.
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