Manager, External Relations and Issues Management

1 week ago

Calgary, Alberta, Canada Mount Royal University Full time

Job Description:

About MRU:


Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009.

Today, Mount Royal offers 14 bachelor degrees and 38 majors, along with a wide range of diploma and certificate options.

We boast a diverse community with nearly 16,000 credit students, more than 5,500 non-credit students and about 1,700 employees.


Mount Royal is located in the traditional territories of the Niitsitapi (Blackfoot) and the people of the Treaty 7 region in Southern Alberta, which includes the Siksika, the Piikani, the Kainai, the Tsuut'ina, and the Iyarhe Nakoda.

The City of Calgary is also home to the Métis Nation.


A student-focused undergraduate university built on teaching excellence, we are known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research.

Learn more at

About the Office of University Advancement:
The Office of University Advancement supports Mount Royal University through Marketing & Communications, Alumni Relations, and Development support.

About the Role:


Reporting to the Director, Communications, this position is responsible for creating, executing and maintaining initiatives that support MRU's strategic plan externally through media, community partners and other channels.

This includes enacting media relations initiatives with the goal of positioning the institution as one of Canada's best undergraduate universities.

Often at the leading edge of managing the institution's external reputation, the position is responsible for handling media enquiries and supporting the larger outreach agenda using communications tools and best practices, as well as building and enhancing relationships with external partners (Calgary Economic Development, Calgary Chamber of Commerce, etc.).

Given the significant volume of activity in this portfolio, the incumbent is actively involved in issues management activities and crisis communications, to ensure a positive reputation and the best possible outcome for the university.

The incumbent will manage a small team of communicators, including the media relations officer.

Responsibilities:

Media Relations and Strategic Planning (40%)

The incumbent will oversee the execution and evaluation of a program of media activities, which will include:

  • Executing media outreach, initiate coverage, attend media events, develop collateral/press materials
  • Participate in the development of strategic plans, operations, budget prioritization as well as preparation and management of all media activities
  • Strategically and systematically evaluate research discoveries and outcomes, university events and new developments, identifying those with the greatest potential for being picked up by the media ensuring an emphasis on institutional priorities
  • Strategizing and tailoring messages appropriately
  • Understanding and operating across a spectrum of political, social and cultural milieus in which the university operates.
  • Writing news releases on behalf of campus colleagues and the university, drafting quotes on behalf of university spokespeople, the President, Provost and Deans, as well as other senior administration in media materials in keeping with and relying on a knowledge of the university's main
  • Strategically expanding the university's network of media contacts by researching and identifying high profile media targets; foster, manage and steward relationships
  • Provide a superior experience for media contacts to ensure MRU is the preferred first point of contact for media by ensuring reliable and timely response, immediate direction to identified campus experts and appropriate followup
  • Provide leadership in the organization and coordination of media interviews with members of the university community, including but not limited to senior administration and faculty, and provide expert strategic advice and individual counsel on media interviews
  • Represent the university to the media at high profile events and activities on campus including government funding announcements, major donor announcements and building openings these events require the incumbent to diplomatically and effectively manage the media interaction with the university's most senior donors, stakeholders, funders, or volunteers such as Board members
Issues/crisis management (40%)

  • This position will be accountable, in conjunction with the Director, Communications, for enhancing the profile, image and reputation of the university in the media and general public in support of the university's strategic plan.
  • The incumbent has the ability to deal confidentially with information that has financial, political, regulatory and reputational implications
  • They possess critical thinking and analytical skills to assess

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