Shopper Execution Executive

1 week ago

Toronto, Ontario, Canada Molson Coors Full time

Date:
Aug 18, 2023
Location:Toronto, ON, CA
Requisition ID:27866
A Career in Beer and Beyond:

  • Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
    We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.

The Headlines:

In the role of
-
Shopper Execution Executive working in Toronto, you will be part of the Ontario Sales Team. This position reports to the Senior Customer Solutions Manager, will work closely with Sales and Brand teams as well as the Customer Solutions Teams, ensuring seamless execution of strategies, field sales tools and all in-store activations for our customers.

CST Departmental Vision & Purpose:

to become the most sought after and valued strategy business partner for our customers, sales team and brand partners.

We are shopper focused but customer obsessed.

The Responsibilities:

  • Responsible for leading all instore executions at LCBO, The Beer Store, Grocery and Retail Partners and is one of the major supporters of the Planning and Development Manager
  • Hold a robust understanding of the shopping environment and know the best way to create disruption and conversion with shoppers.
  • Master the principles of shopper behaviour and the instore experience to develop channelbased solutions that are category positive and deliver the healthiest return on investment possible.
  • Own and maintain activation calendars for brand programs that deliver on commercial priorities including monthly and quarterly sales materials.
  • Localize national retail programs, rooted in shopper expertise, to deliver on customer objectives.
  • Develop promotional packaging for customer specific initiatives.
  • Collaborate with and manage the flow of information between partner functions, most specifically the Key Account Manager and Field Sales Team, to ensuring flawless execution.
  • Develop best in class sell sheets and selling tools for monthly brand solutions.
  • Responsible for the daytoday management of the budget and identifying cost saving efficiencies. You will need a proactive approach to ensure planning accuracy, YTG forecasting and monthly variance.
  • Executional responsibilities include POS, Display (temporary and permanent), national and regional programming, sampling, permanent visibility, and POS R&

The Other Qualifications

  • You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities.
  • Learning everyday is something that excites you and you value the opportunity to grow your skillsets.
  • Shopper marketing mindset an asset. You believe you can influence customers along their path to purchase.
  • You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy.
  • You have exceptional project management skills, including planning, problem solving, and organizational skills.
  • You are skilled at communication and managing stakeholders at all levels.
  • Experience in data analytics, data visualization, category management and postmortem analysis in asset
  • You have financial acumen and are deadly serious about results and take pride in a proven track record in delivering.
  • You exhibit our core values and demonstrate our Molson Coors Success Factors.
  • You have a bachelor's degree in business administration, Marketing or another relevant field.
  • You have a minimum of 35 years progressive experience in Sales, Trade Marketing and/or Marketing, preferably within CPG or related industry.
  • You are creative and an innovative thinker.
  • You can build and sustain strong internal/external business relationships.

Work Perks that You Need to Know About:

  • Flexible work programs that support work life balance including a hybrid work model of 2 days in the office
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
  • We care about our communities, and play our part to make a difference from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • Work within a fast paced and innovative company, meeting passiona

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