Social Media
7 days ago
Marketing Specialist Job Description
Lakeland Ford and Lakeland Hyundai are premier automotive dealerships committed to providing exceptional service and high-quality vehicles to our valued customers.
The Wyant Group is seeking a dynamic and creative Social Media and Events Specialist to join our team on a temporary basis for a duration of 3 months, with the potential for extension.
As the Social Media and Events Specialist, you will play a crucial role in enhancing our brand presence across various digital platforms and coordinating engaging events to promote our dealership.
Responsibilities:
- Manage and execute social media strategy to increase brand awareness, engagement, and drive traffic to our dealership.
- Create compelling and visually appealing content including reels, posts, and videos that resonate with our target audience.
- Utilize Meta Business Suite and Google Analytics to track performance metrics, analyze data, and optimize social media campaigns accordingly.
- Collaborate with the marketing team to develop innovative social media campaigns and promotions.
- Monitor social media channels, respond to inquiries, and engage with followers to foster positive relationships and enhance customer satisfaction.
- Plan, coordinate, and execute dealership events, including but not limited to test drive events, product launches, and community outreach initiatives.
- Ensure seamless execution of events by coordinating logistics, managing vendors, and overseeing onsite activities.
- Stay updated on industry trends, emerging technologies, and best practices in social media marketing and event management.
Qualifications:
- Proven experience in social media management and event coordination, preferably in the automotive industry.
- Proficiency in Meta Business Suite, Google Analytics, and other social media management tools.
- Strong content creation skills, including graphic design, and video editing
- Excellent communication skills with the ability to engage and interact effectively with diverse audiences.
- Detailoriented with strong organizational and multitasking abilities.
- Flexible schedule with availability to work evenings and weekends as needed for events.
Benefits:
- Opportunity to work with a reputable automotive dealership
- Gain valuable experience in social media marketing and event management
- Competitive wage
Schedule:
- 8 hour shift
Work Location:
In person
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