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  • Manager, Corporate Communications

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    **True North Sports + Entertainment is looking for **creative and detailed oriented individual **to join our team.** The **Manager, Corporate Communications** will be responsible for supporting True North’s overall corporate communications and content initiatives with purposeful communications that drive True North’s strategic goals, and organizational...

Coordinator, Multicultural Initiatives

3 months ago

Rosser, Canada True North Sports + Entertainment Full time

True North Sports + Entertainment is looking for a creative and community-driven individual to join our Community Relations team.


Reporting to the Director, Community Relations, the 18-month term position of,
Coordinator, Multicultural Initiatives will be responsible for overseeing the Winnipeg Jets' Multicultural Heritage Nights, and work towards developing and managing a brand-new Ball Hockey program.

Using our sport to grow diversity and inclusion within our community.

What to be excited for in this role:


Responsible for developing and executing comprehensive marketing and communications strategies and tactics to drive fan engagement within True North Sports + Entertainment's multicultural affinity groups/strategic segments.


  • Responsible for the management and execution of multicultural marketing strategy across the TNSE brands.
  • Assists with the development of various content ideas and publishing partnerships to attract multicultural hockey fans.
  • Strategizes and gleans insights from data to make recommendations that inform future marketing initiatives to drive year over year growth of the multicultural fanbase.
  • Collaborate with Marketing and Game Day management teams to gather creative asset specs for amplification and syndication of multicultural marketing campaigns.
  • Responsible for the oversight of the daily functions and operations of the Community and Hockey programs including ball hockey.
  • Works collaboratively with other members of the department to strategically integrate Ball Hockey with other community and hockey initiatives.
  • Continuously explores and creates new revenue generating hockey events and programs.
  • Plans and supervises ball hockey tournaments and tournament series for both adult and youth hockey.
  • Fosters relationships with community partners and schools to ensure continuous growth of external programs.
  • Assists in developing program materials.
  • Assists with training staff and refining curriculum to ensure consistent and highquality results.
  • Participates in planning meetings, attends offsite events, and conducts regular visits with team partners.
  • Other duties as assigned.

What we need from you:
Bachelor's degree (marketing or sports management administration)

  • 35 years prior relevant work experience.
  • Strong integrated marketing experience, including digital and mobile; social media and/or communications experience an asset.
  • Strong project management and organization skills, with a proven track record of consistently delivering projects on time within budget and with a high level of quality.
  • Superior skills in the use of pcbased tools (Microsoft Office suite of products spreadsheet, word processing, databases).
  • Ability to thrive in a fastpaced professional sports environment and are known as being detail and solutionsoriented.
  • Ability to build trusting and respectful relationships with clients and internal teams.
  • Experience building effective and innovative solutions that generate measurable business results.
  • Ability to work autonomously with a mínimal amount of supervision, and to excel in an entrepreneurial, selfstarting, and fast paced environment.
  • Demonstrated proactive personality.
  • A genuine passion for diversity and inclusion and working with diverse communities and cultures.
  • Strong written and verbal communication skills, including the ability to successfully communicate with the general public.
  • Bilingualism is an asset (English and French).
  • Working knowledge of additional languages (Tagalog, Punjabi, Mandarin, etc.), is also an asset.
  • Must be flexible and willing to work extended and sometimes unpredictable hours on weekdays, evenings, weekends, and occasionally holidays, as required.
  • Valid driver's license & reliable transportation.

Why you should join us*As a top employer in Manitoba since 2008, True North Sports + Entertainment offers challenging and meaningful work in a fast-paced work environment, exciting opportunities with room to grow and develop, a variety of work day-to-day, and a rewarding and enjoyable place to work.


Submission Requirements:
**Closing Date: Friday, January 13, 2023