Demand & Digital Marketing Manager

2 weeks ago

Toronto, Ontario, Canada NEOGOV Full time

About

This role is Remote anywhere within the US and Canada.
NEOGOV is a proud SaaS leader in the Public Sector for HR, Recruiting, employee development, and management.

Through the NEOGOV HR Suite and Power platform for public safety, our passion is to bring efficient and more innovative solutions to public sector organizations.

Feel the reward of helping our communities grow and thrive. We are in business to
- _serve the people who serve the people._

As a Demand & Digital Marketing Manager, you will be play important role supporting and driving customer acquisition. Your responsibilities will include paid digital programs and core campaign development, inspection and optimization.


You should be knowledgeable in customer acquisition tactics and will be in constant search of new avenues to more effectively reach our target audience.

Because our addressable market is the public sector, your goal will be to tune our programs to exclusively reach the target audience to optimize our digital investments.


We have office locations in Salt Lake City and El Segundo California if those are convenient to you, but the majority of our marketing team is located remotely.

We have worked really hard to build an absolutely amazing culture on the marketing team. We all work extremely well together and feel an immense amount of camaraderie.

  • Travel will be limited, but you will likely participate in:
  • A revenue team kick-off in January where the overall company goals are shared and marketing starts to formulate it's plan for the year.-
  • A marketing team focused strategy and execution meeting mid-year.-
  • Our customer event is held late September or October.
  • We treasure these visits together to establish bonds and connections with our team.

What You Will doDigital Marketing**- Own our existing, sizeable programs in search and other digital paid media. Seek ways to optimize for our target audiences.

  • Test and explore new digital marketing channels to find the best sources for reaching our prospects.

SEO - Organic Search- Own the strategy and overall structure of our SEO strategy and programs. Work with a consultant to ensure our properties are optimized for the right traffic that will attract our customers.

  • Own corporate approach and umbrella of keywords from many multiple sources.
  • Use tools to validate keyword selection.

Campaign Management- Plan, build and execute campaigns aligning with predefined goals and objectives.

  • Identify new ideas for campaigns using our existing infrastructure and content to better leverage our investments.

ABM- Work with our account based marketing specialist to ensure our technology investment is being leveraged fully.

  • Seek new ways to translate organizationlevel intent data into actionable contactcentric data.

Lead Quality- Ensure that all inquiries, leads and other activities sent to sales are fully supported. Train "lead catchers" in relevant follow-up strategies and information, ensure lead hand-offs contain important information.

  • Review lead performance to check for needed changes or optimizations.

Tracking- Be very specific on tracking and reporting for existing and new programs.

  • Ensure that all programs are adequately tracked.
  • Use Google Analytics, HotJar and other similar intelligence related tools which are bonus skills.
    Who You Are
  • Someone who loves technology and all the amazing advances it can bring to marketing results.
  • An analytical thinker, curious about finding more efficient ways to reach our customers.
  • A team player that can work collaboratively and build consensus among internal stakeholders.
  • A stickler for results and tracking, your programs don't exist unless they're tracked.
    What You Have
  • At least 2 years of B2B marketing experience.
  • Experience in marketing automation Hubspot and or Eloqua preferred.
  • Experience in one or more: PPC, SEO, ABM
  • Experience planning and executing complex campaigns in an automation tool.
    What NEOGOV Offers
  • Comprehensive Benefits package (medical, dental, vision, etc.) for fulltime employees
  • Generous PTO and Flex-Time off
  • Remote working opportunities 401K Matching
  • Autonomy to grow and find your career path with supportive leadership
  • Truly inclusive and diverse environment 12week Paid Parental Leave
  • Additional Benefits specific to department, etc.
  • Our payscale for this role is dependent on years of relevant experience and location. NEOGOV takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation._
LI-REMOTE

  • Digital Marketing Expert

    2 weeks ago

    Toronto, Ontario, Canada Digital Clicks Marketing Full time

    Born in the hallways of Fanshawe College's Lawrence Kinlin School of Business, Digital Clicks Marketing is a London, Ontario-based full-service digital marketing agency that has been servicing local, national, and international clients since 2010.Our modest but dedicated team of professionals are experts in their craft: working with top-notch digital...

  • Digital Marketing Specialist

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    Marketers on Demand is currently looking for a Digital Marketing Specialist to be part of our client's team. We need a proactive individual with a strong sense of professionalism.Our client seeks a candidate with a track record in developing and executing marketing initiatives across various online platforms, such as strategic planning, email campaigns,...

  • Manager of Marketing Strategy and Branding

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    Marketers on Demand is searching for a Manager of Marketing Strategy & Branding for our client who prides themselves on their career growth opportunities and diverse team culture In this role you will be responsible for working on client strategy and the brand roll out for their clients.Key Responsibilities: Responsible for the onboarding of new clients;...

  • Head of Digital Media and Planning

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    Marketing / PR / Events Marketers on Demand is searching for a Director of Media Strategy to join our client's growing team A role where you will oversee their entire digital landscape as an industry thought leader. This is a hybrid working environment (2-3 days/week in office) with a charming downtown Toronto location. Design the digital strategy across...

  • Digital Marketing Manager

    4 weeks ago

    Toronto, Ontario, Canada Ignite Talent Solutions Full time

    Digital Marketing ManagerJob descriptionOur Client is an exciting rapidly growing Canadian business with interests in the Professional Services space. They are currently in search of a creative, strategic, and enthusiastic candidate that lives and breathes digital marketing.Your new roleThis new role will be responsible for developing, implementing,...

  • Digital Marketing Manager

    1 month ago

    Toronto, Ontario, Canada Ignite Talent Solutions Full time

    Digital Marketing ManagerJob descriptionOur Client is an exciting rapidly growing Canadian business with interests in the Professional Services space. They are currently in search of a creative, strategic, and enthusiastic candidate that lives and breathes digital marketing.Your new roleThis new role will be responsible for developing, implementing,...

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Ignite Talent Solutions Full time

    Digital Marketing ManagerJob descriptionOur Client is an exciting rapidly growing Canadian business with interests in the Professional Services space. They are currently in search of a creative, strategic, and enthusiastic candidate that lives and breathes digital marketing.Your new roleThis new role will be responsible for developing, implementing,...

  • Digital Marketing Account Coordinator

    2 weeks ago

    Toronto, Ontario, Canada TechWyse Internet Marketing Full time

    About TechWyseTechWyse Internet Marketing is a digital marketing leader. As one of North America's longest-running digital marketing agencies, TechWyse is always on the lookout for dynamic, passionate talent.At TechWyse, we have a straightforward competitive advantage - we always strive to exceed expectationsAn effective internet marketing campaign is more...

  • Manager, Digital Growth Marketing

    4 weeks ago

    Toronto, Ontario, Canada CENTRIC SOFTWARE INC Full time

    Job Title: Manager, Global Digital GrowthLocation: Remote either Canada (Toronto/Montreal) or United StatesType: Independent ContractorPosition Overview:You are a forward-thinking hands-on B2B marketing professional with a passion for digital innovation, demand generation, and a proven track record in orchestrating digital transformation initiatives....

  • Manager, Digital Growth Marketing

    1 month ago

    Toronto, Ontario, Canada CENTRIC SOFTWARE INC Full time

    Job Title: Manager, Global Digital GrowthLocation: Remote either Canada (Toronto/Montreal) or United StatesType: Independent ContractorPosition Overview:You are a forward-thinking hands-on B2B marketing professional with a passion for digital innovation, demand generation, and a proven track record in orchestrating digital transformation initiatives....

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Orium Full time

    Location: Canada (Remote)DescriptionOrium is looking for an experienced B2B Digital Marketing Manager to maintain two distinct organizational brands and drive traffic/engagement across digital and social properties for a B2B professional services firm. The Digital Marketing Manager reports to the Head of Demand Marketing, and is responsible for the...

  • MC - Senior Manager, Digital Content

    2 weeks ago

    Old Toronto, Ontario, Canada SDI Marketing Full time

    175 Galaxy Blvd, Etobicoke, ON M9W 5R8, Canada Req #626 Tuesday, January 23, 2024 LOCATION: Toronto, ON REPORTING TO: Head of Digital Engagement CATEGORY: Midnight Circus PROFILE The Senior Manager, Digital Content is a cross-functional role supporting both the Digital Engagement team and Creative team priorities. The role is responsible for the...

  • Head of Digital Marketing

    2 weeks ago

    Toronto, Ontario, Canada Smart Apartment Data Full time $140,000 - $150,000

    We are currently looking for an experienced B2B marketing professional to join our fast-growing SaaS Big Data Company as a Director of Marketing . If you are passionate about marketing and demand generation and have experience managing and leading marketing teams with a track record of delivering double-digit revenue increases over the past four years then...

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Firmex Full time

    Firmex is a global software-as-a-service provider with corporate headquarters in Toronto, Canada. The company's Firmex VDR service is the world's most trusted virtual data room, having been used by over 140,000 companies worldwide to share confidential documents for due diligence, litigation and compliance.As our Digital Marketing Manager, you will:Develop...

  • Manager, Digital Marketing

    2 weeks ago

    Toronto, Ontario, Canada Assembly Inc. Full time

    Salary:About Build With AssemblyWe're an organization driven to give people time back in their day. We do this by solving challenges people experience in their lives that can be made easier with technology. We're Assembly, we help visionary leaders build platforms customers rely on and businesses thrive on.We're a high-performing entrepreneurial team with...

  • Digital Asset Manager

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    We are seeking a Digital Asset Specialist to manage the creation, organization, and delivery of digital assets to work for one of our top clients You will oversee the implementation of delivery schedules, work closely with managers on asset management and distribution, and supervise third-party vendors. Key responsibilities include ensuring timely asset...

  • Digital Asset Manager

    2 weeks ago

    Toronto, Ontario, Canada Marketers on Demand Full time

    We are seeking a Digital Asset Specialist to manage the creation, organization, and delivery of digital assets to work for one of our top clients You will oversee the implementation of delivery schedules, work closely with managers on asset management and distribution, and supervise third-party ven

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada ClearScore Full time

    ClearScore is now in Canada, driving business from our Canadian head quarters in Toronto, and operating a workplace like no other. Globally, we've spent the past seven years disrupting an entire industry and building a user base of over 18 million globally across the UK, Australia, South Africa and now Canada, including over 40,000 Canadian users and...

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada CB Canada Full time

    Manpower has partnered with one of the leading bank. that is looking for a full time Digital Marketing Manager for 1 year contract. This Position is hybrid (remote and on site).Job title: Digital Marketing ManagerLocation: TorontoDuration: yearPay rate: $51/hrJob description Bachelor's degree or College diploma in Business/Marketing/Technology3+ years of...

  • Digital Marketing Manager

    2 weeks ago

    Toronto, Ontario, Canada Veeva Systems Full time

    Veeva [NYSE:VEEV] is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, our customers range from the world's largest pharmaceutical companies to emerging biotechs. Veeva's software helps our customers bring medicines and therapies to patients faster.We are the first...