Digital Marketing Manager

1 week ago

Toronto, Ontario, Canada Veeva Systems Full time
Veeva [

NYSE:
VEEV] is the leader in cloud-based software for the global life sciences industry.

Committed to innovation, product excellence, and customer success, our customers range from the world's largest pharmaceutical companies to emerging biotechs.

Veeva's software helps our customers bring medicines and therapies to patients faster.

We are the first public company to become a

Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.

Veeva is a

Work Anywhere company which means that you can choose to work in the environment that works best for you - on any given day. Whether you choose to work remotely from home or work in an office - it's up to you.

The Role
The Digital Marketing Manager will be a key addition to the Veeva's QuickVault go-to-market team. Being a

What You'll Do

  • Define and drive the full digital strategy for Veeva's QuickVault marketing organization
  • Manage all digital initiatives from ideation, requirements scoping, capacity planning, resource allocation, communication, and measurement
  • Develop a center of excellence for digital, fuelled by experimentation of new and emerging tools that will shape "best" and "next" practices for our marketing efforts
  • Partner with the global marketing team to define, plan and implement our digital strategy across our external website, and potential event inclusion
  • Maintain and optimize the QuickVault external website for SEO, site quality, and site performance
  • Launch, optimize, and measure digital campaigns across Google, LinkedIn, Twitter, and other advertising platforms
  • Report on the effectiveness of the digital strategy by identifying and tracking key KPIs and showing performance and business impact against business priorities

Requirements:

  • 3+ years marketing experience in a B2B "Full Stack" digital environment
  • You have successfully managed digital programs and execution across a diverse range of marketing initiatives, preferably with handson experience managing budget, strategy, and execution
  • Experience developing and delivering rapid growth targeting campaigns and nurture campaigns (Adwords, Linkedin, retargeting, etc.) across a diverse set of buyer personas, including executives
  • Experience with site personalization strategies, including the targeting of user experiences
  • You have defined, implemented, and managed SEO best practices for a global website
  • You are instrumental in providing reporting and insights using digital analytics
  • Ability to prioritize and manage various projects based on changing business requirements
  • Ability to thrive in a fastpaced, highgrowth environment
  • Must be a selfstarter with high standards
  • Excellent attention to detail and fast learner
  • Good communication, interpersonal, and teamwork skills

Nice to Have

  • BSc or BA in Marketing, Engineering, or similar degree preferred
  • Strong eye for design and UX best practices
  • Experience in the creation and editing of digital assets that are optimized for the web
  • Working knowledge of marketing automation platforms (Hubspot/Marketo/Eloqua) and CRMs (SFDC)

Perks & Benefits

  • Flexible PTO
  • Work Anywhere policy
  • Allocations for continuous learning and development
  • Health and wellness programs
  • Allocations for company donations to charities of your choice
LI-Remote

BI-Remote


Veeva's headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

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