Manager, Digital Marketing

1 week ago

Toronto, Ontario, Canada PC Financial Full time

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.
PC Financial offers unprecedented value to Canadians through payment products.

We're a different kind of bank with a different type of team—we're collaborative and supportive and have the freedom and responsibility to thrive.

Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.


Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day.

As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Why This Role is Important

What You'll Do
-
Performance Marketing (50%):Proactively identify performance and industry trends across the credit and deposit acquisition market to drive ongoing optimizations and increase acquisition through digital marketing channels (Search, Social, Display, Organic, Affiliates)

  • Define processes to consistently measure owned and paid media performance across the customer journey
  • Design and execute endtoend tracking solutions, including requirements gathering, implementation design, tagging, QA, and reporting
  • Collaborate with Product Marketing, Digital Media Agency, Product Acquisition and Credit Risk teams to test and maximize targeting opportunities using first party data
-
Insights and Analytics (30%): Distil key customer or product-specific acquisition insights into actionable next steps to drive better or more efficient business goals

  • Leverage data, analytics and reporting (of alwayson and campaign performance) to keep key stakeholders informed of marketing results, and provide recommendations of how to improve programs
  • Evolve forecasting process in partnership with our Digital Media Agency and Product Acquisition teams to support the digital marketing strategy (Search, Social, Display, Organic, Affiliates) ensure we're tracking towards targets and optimize as we learn
-
Website (20%): Develop and implement a strategy for the public site to create a relevant journey that effectively moves customers through the funnel and drives quality conversions

  • Create and execute an SEO strategy to increase organic traffic from the right target audiences at the right points in the journey
  • Partner with the Digital Platforms team to develop a roadmap that is prioritized against strategic priorities, with progress assessed and recalibrated as required

What You Bring

  • 68 years overall experience with a postsecondary education in Marketing or Business (experience in Financial Services or at a Media Agency a bonus)
  • Clear communicator with strong time management and collaboration skills
  • 23 years as a power user/administrator for Adobe Analytics or Google Analytics (360 or GA4) to create effective media reporting/insights
  • 1+ years working with media teams on pixel implementation/management and tag management systems (Adobe Launch, Adobe DTM, Google Tag Manager, etc.)
  • 1+ years SEO proficiency and website strategy/user journey development (experience with personalization a bonus)

Number of Openings:

0

  • PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation's evolving diversity in the products we sell, the people we hire, and the culture we create in our _organization. Accommodation_ is available upon request for applicants and colleagues with disabilities._
In addition, we believe that compliance with laws is about doing the right thing.

Upholding the law is part of our Code of Conduct - it reinforces what our customers and stakeholders expect of us.

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