Email Marketing Specialist

6 days ago


Oakville, Ontario, Canada Ink Thread & Tech Corp. (also known as Entripy) Full time

About us:

We are headquartered in a vertically integrated 55,000 plus square foot state-of-the-art facility in Oakville, Ontario. Our technology-focused and vertically-integrated operations allow us to provide clients with superior speed, quality, convenience and pricing. We are Canada's leader in custom branded apparel, but we are just scratching the surface of our potential.

Job Summary:

Responsibilities:

  • Optimize campaigns through A/B testing in order to improve open rate, deliverability, click rate, conversion rate, as well as business goals.
  • Perform regular subscriber maintenance to ensure proper list hygiene (unsubscribes, bounces, blocks, inactives, etc.)
  • Review campaign analytics regularly and provide recommendations on how to improve campaign metrics moving forward.
  • Continuously build working knowledge of CASL and CAN-SPAM legislation.

_ Please note:
This role is an in-office, 5 days/week role. It is NOT a remote or hybrid position. There will also be occasional participation at public events like tradeshows based on any team-based marketing initiatives._


Skills and Qualifications:

  • Comfort working with HTML.
  • Strong analytical and assessment capabilities to improve upon campaign conversions.
  • Knowledge of Google Analytics.
  • Strong attention to detail.
  • Juggles multiple priorities with ease.

Benefits:

  • Medical/Dental benefits after successful completion of probation period
  • Employee Discounts (so you can rock your personalized attire)
  • Casual dress (leave your business gear at home)
  • Fun social events (we work hard and play hard)
  • Fitness benefits (we will help you get your fit on)
  • Fantastic location (Mississauga/Oakville border)
  • Ink Thread & Tech Corp. (also known as Entripy) is proud to be an equal opportunity workplace and in accordance with the Accessibility for Ontarians with Disabilities Act 2005, will provide accommodation throughout the recruitment, selection and assessment process._


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