B2B Marketing

1 week ago

Vancouver, British Columbia, Canada EightSix Network Full time

Job Description

B2B Marketing & e-Commerce manager (Remote - anywhere in Canada, ideally Montreal)

Mkt campaign & ecommerce specialist

Who we are?

Founded in as Canadian Survey Equipment Ltd., the Cansel Group of Companies now have over 20 locations across Canada and in California and has over employees.

Cansel group is a leading solutions provider serving engineers, contractors, architects, surveyor, farmers and all technical professionals throughout Canada and US considering its 5 specific entities:

Cansel & CSDS: offer hardware, software, and services to provide tailored solutions to improve workflows, from field to finish. At Cansel, we sell, repair, teach, consult and find new ways to provide value to our customers with innovative technologies in consumables and solutions for Survey Equipment and Field Supplies, Mapping and GIS, Fully Integrated Drones, Wide Format Printing and more

BuildingPoint support Canada's Design-Build-Operate lifecycle for Contractors and Construction Managers for solutions that merge cutting-edge innovation and practical requirements in the Canadian heavy construction industry. Vantage creating solutions for everyday farming activities, optimizing resources like fuel, seed, fertilizer or water. SolidCad is the largest Autodesk Platinum software reseller and professional services company. We specialize in software technology that supports multiple industries including Architecture, Engineering, Construction, Infrastructure, Manufacturing and Media & Entertainment.

We help organizations to measure, design, capture, transform, build and manage data leading to increased field to finish efficiency and profitability.

Position Summary

Looking for an opportunity to spread your wings and grow professionally?

If you have an entrepreneurial mindset, are excited and curious about all things ecomm and online marketing, and are looking to be part of a small but mighty team, this may be the right role for you. Your day will include working closely with the business development or ecommerce teams to identify opportunities with your marketing director and build campaigns to reach business results. We have all kinds of exciting projects in the pipeline – the opportunities to grow and learn are endless

In this role, you will...

Under the direction of the Marketing Director, our marketing/e-commerce manager will be assigned to one or more of our brands and will work on our e-commerce platform, e-commerce promotions and communications, or any other marketing campaign management to support our brand marketing strategies and initiatives.

Main Tasks

Identify opportunities for innovation and growth in online commerce and digital marketing, and propose creative solutions to enhance customer engagement. Master the value chain by participating in the definition of target segments, customer journeys, and the positioning of our product lines to implement dynamic and personalized workflows. Collaborate closely with internal teams (creative, production, sales, and technical) and external (media) partners to better understand target needs. Develop and execute a comprehensive online commerce strategy for the launch and promotion of solutions (goods and services) that integrate into the ecosystem of one or more main brands of the group, while aligning with business objectives. Manage the product catalog with segment and sales managers. Develop, manage, and implement effective and high-quality marketing campaigns, including online advertising, organic content, social media, email marketing, landing pages, e-coupons, or promotions. Optimize online performance with initiatives to enhance user experience – e-commerce & rich content, SEO, intuitive search bar & navigation, content creation and personalization, online platform management, in collaboration with technical/IT teams. Define, measure, and optimize key performance indicators to ensure brand awareness, traffic, conversion, and customer retention. Use advanced analytics tools to evaluate campaign performance, identify market trends, and make strategic decisions. Identify security risks related to e-commerce activities and implement appropriate prevention and protection measures with the IT team. Manage forecasts, budget, expenses, and timelines.

Qualifications:

8 years of experience in marketing/e-commerce – B2B environment min 6 years experience) Degree in marketing or information technology Strategic mindset with attention to detail Strong focus on achieving goals, results-oriented attitude Writing skills – primarily in English Proficiency in analyzing and managing CRM, CMS, automation, e-commerce platforms, and tools, including a technical eye on marketing tools Excellent command of CRM, CMS, Automation, SEO, Google Analytics tools (knowledge of Salesforce, Power BI, HubSpot - a plus). 6 to 8 tools Good understanding of Google, Google Ads, GTM – Google Tag Manager Excellente communication and teamwork skills Bilingualism in spoken and written French and English Autonomy, sense of responsibility, organization, and good priority management Experience in a marketing agency and/or in the industry is an asset

Chef de projet Marketing digital & commerce en ligne (à distance – Idéalement Montréal)

Résumé du poste

Vous cherchez une opportunité pour déployer vos ailes et grandir professionnellement ? Si vous êtes passionné et curieux de tout ce qui touche au commerce électronique et au marketing en ligne, et cherchez à faire partie d'une petite équipe dynamique, ce poste pourrait être fait pour vous. Votre journée pourrait inclure de travailler en étroite collaboration avec les équipes de ventes ou de commerce électronique pour identifier des opportunités avec votre directeur marketing et créer des campagnes pour atteindre les objectifs d'affaire. Nous avons toutes sortes de projets excitants en préparation – les opportunités de croissance et d'apprentissage sont infinies

Dans ce rôle, vous...

Sous la direction de la directrice marketing, notre Chef de projet marketing/commerce électronique sera rattaché à une ou plusieurs de nos marques et travaillera sur notre plateforme de commerce électronique, les promotions et communications de commerce électronique, ou toute autre gestion de campagnes pour soutenir nos stratégies et initiatives de marketing de marque.

Tâches principales

Identifier les opportunités d'innovation et de croissance dans le domaine du commerce en ligne et du marketing numérique, et proposer des solutions créatives pour stimuler l'engagement de nos clients.

Maîtriser la chaîne de valeur en participant à la définition des segments cibles, des parcours clients et au positionnement de nos lignes de produits afin de mettre en place des workflows dynamiques et personnalisés.

Collaborer étroitement avec les équipes internes (création, production, ventes et techniques) et externes (média) pour mieux comprendre les besoins des cibles.

Élaborer et exécuter une stratégie complète de commerce en ligne pour le lancement et la promotion de solutions (biens et services) s'intégrant à l'écosystème d'une ou plusieurs marques principales du groupe, tout en étant aligné aux objectifs d'affaires. Gérer le catalogue Produits avec les responsables des segments et les ventes.

Développer, gérer et implanter des campagnes de marketing efficaces et de qualité, y compris la publicité en ligne, le référencement, les médias sociaux, le marketing par courriel, les pages de destination, les e-coupons ou les promotions.

Optimiser la performance en ligne, notamment avec des initiatives pour renforcer l'expérience utilisateur – ecomm & rich content, SEO, search bar & navigation intuitive, création et personnalisation des contenus, gestion des plateformes en ligne, en collaboration avec les équipes techniques/IT.

Définir, mesurer et optimiser les indicateurs de performance clés pour assurer notoriété, trafic, conversion et fidélisation de la clientèle.

Utiliser des outils d'analyse avancés pour évaluer la performance des campagnes, identifier les tendances du marché et prendre des décisions stratégiques.

Identifier les risques de sécurité liés aux activités de commerce électronique et mettre en place des mesures de prévention et de protection appropriées avec l'équipe IT.

Gérer prévisions, budget, dépenses et échéanciers

Type de profil recherché

Marketing & ecommerce manager

Responsable Marketing de croissance

Spécialiste de la performance digitale

Spécialiste du marketing digital

Qualifications requises

8 ans d'expérience en marketing / commerce électronique – Environnement B2B

Diplôme en marketing ou technologies de l'information

Esprit stratégique avec le souci du détail

Fortes compétences en analyse de données CRM et de résultats.

Capacité rédactionnelle –anglais en priorité

Compétence en analyse et gestion CRM, CMS, automation, plateformes et outils e-commerce incluant un œil technique sur les outils marketing

Excellente maîtrise des outils CRM, CMS, Automation, SEO, Google Analytics (connaissance de Salesforce, Power BI, HubSpot - un plus).

Bonne compréhension de Google, Google Ads, GTM

Excellentes habilités communicationnelles et de travail d'équipe

Bilinguisme à l'oral et à l'écrit (français, anglais) – Intervention auprès de partenaires et clients canadiens et américains.

Autonomie, sens des responsabilités, organisation et bonne gestion des priorités

Expérience en agence et/ou dans l'industrie, un atout

Requirements:

Work Permit

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