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CRM Data Scientist

3 months ago

BasSaintLaurent, Canada Browns Shoes Full time
Browns Shoes, a family-owned business established in Montreal in 1940, now with 70 stores across Canada, is synonymous with top international designer collections, luxurious leather goods, and exclusive street savvy fashion for ladies, men, and children.

Browns is seeking a highly skilled and experienced customer database analyst to execute data science projects within our growing marketing team. As a CRM Data Scientist, reporting to the Director of CRM & Loyalty, you will be responsible for analysing and interpreting customer data to identify key insights, trends and relationships that can be used to improve our marketing segmentation strategies and boost overall cross-channel customer engagement.

**Responsibilities**:

- Work with the marketing team to identify key business questions that can be addressed using data analysis and statistical modelling.
- Conduct in-depth analyses of customer data to create and validate audience segmentation based on user demographics, purchase behavior, tastes, and preferences.
- Develop and implement predictive models to forecast customer behavior and to identify customer trends and patterns, including customer lifetime value and churn analysis.
- Collaborate with cross-functional marketing teams to provide data-driven insights and recommendations to optimize the cross-channel customer journey.
- Design and develop dashboards and reports to communicate insights to stakeholders.
- Collaborate with internal BI and Tech teams as the key "customer" of raw centralized data structures: operationalizing it to drive customer-facing action and to support marketing decision-making.

**Requirements**:

- Bachelor's or master's degree in data science, Statistics, Mathematics, Computer Science, or a related field.
- 3+ years of experience in data analysis and statistical modelling.
- Proficiency with SQL queries and data analysis tools such as R and Python.
- Proficiency with CDP platforms such as Twillo Segment, Emarsys and Tealium; experience with Snowflake, AWS or BigQuery a plus.
- Proficiency with data visualization tools such as Tableau, Looker and PowerBI.
- Knowledge of marketing segmentation techniques and customer database analysis.
- Strong problem-solving and critical thinking skills, with the ability to communicate complex technical information clearly.
- Ability to work independently on complex analytical projects with attention to detail and strong documentation practices.

Thank you for your interest in Browns

Chaussures Browns, une entreprise familiale fondée à Montréal en 1940, détient maintenant 70 boutiques partout au Canada. Nous offrons les meilleures marques internationales, des articles luxueux en cuir et des tendances urbaines exclusives pour hommes, femmes et enfants.

Browns est à la recherche d'un analyste de base de données clients hautement qualifié et expérimenté pour exécuter des projets de science des données dans le cadre de notre équipe marketing en pleine croissance. En tant que Scientifique des données CRM, sous la responsabilité du Directeur CRM & loyauté, vous serez chargé d'analyser et d'interpréter les données clients afin d'identifier les informations clés, les tendances et les relations qui peuvent être utilisées pour améliorer nos stratégies de segmentation marketing et stimuler l'engagement global des clients à travers les différents canaux.

**Responsabilités**:

- Travailler avec l'équipe de marketing pour identifier les questions commerciales clés qui peuvent être traitées à l'aide de l'analyse des données et de la modélisation statistique.
- Effectuer des analyses approfondies des données relatives aux clients afin de créer et de valider la segmentation du public en fonction des caractéristiques démographiques des utilisateurs, de leur comportement d'achat, de leurs goûts et de leurs préférences.
- Développer et mettre en œuvre des modèles prédictifs pour prévoir le comportement des clients et pour identifier les tendances et les modèles des clients, y compris la valeur de la durée de vie des clients et l'analyse du taux de désabonnement.
- Collaborer avec les équipes marketing interfonctionnelles pour fournir des informations et des recommandations basées sur des données afin d'optimiser le parcours client multicanal.
- Concevoir et développer des tableaux de bord et des rapports pour communiquer des informations aux parties prenantes.
- Collaborer avec les équipes BI et technologiques internes en tant que "client" clé des structures de données brutes centralisées : les rendre opérationnelles pour mener des actions en contact avec les clients et pour soutenir la prise de décision en matière de marketing.

**Exigences**:

- Baccalauréat ou maîtrise en science des données, en statistiques, en mathématiques, en informatique ou dans un domaine connexe.
- 3+ ans d'expérience dans l'analyse de données et la modélisation statistique.
- Maîtrise des requêtes SQL et