Google Ads Manager

1 week ago


Calgary, Alberta, Canada Escape 60 Full time

In this role, you will be responsible for developing and implementing strategic marketing initiatives to drive awareness, engagement, and foot traffic to our escape rooms.


Key Responsibilities:

Strategic Planning:
Develop and execute comprehensive marketing plans to achieve business objectives.
Identify target audiences and devise effective strategies to reach and engage them.

Google AdWords Management:
Demonstrate expertise in Google AdWords to optimize campaigns and drive targeted traffic.
Conduct keyword research, create compelling ad copy, and monitor performance metrics.

Content Creation:
Collaborate with creative teams to develop engaging and shareable content for online and offline channels.
Leverage multimedia content to enhance the brand's online presence.

Social Media Management:
Oversee social media channels, creating content calendars and managing day-to-day activities.
Utilize social platforms to promote events, share behind-the-scenes content, and interact with the audience.

Analytics and Reporting:
Monitor and analyze marketing performance metrics, providing regular reports on key insights and recommendations for optimization.
Use data-driven insights to refine strategies and maximize ROI.

Partnerships and Collaborations:
Identify and foster partnerships with influencers, local businesses, and organizations to expand reach and drive mutual benefits.

Event Marketing:
Plan and execute promotional events to enhance brand visibility and attract new customers.
Coordinate with operations teams to ensure seamless event execution.

Qualifications:

  • Proven experience as a Marketing Manager, preferably in the entertainment or hospitality industry.
  • Indepth knowledge of Google AdWords and other digital marketing tools.
  • Strong analytical skills and proficiency in data interpretation.
  • Excellent communication and interpersonal skills.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Bachelor's degree in Marketing, Business, or a related field.

Job Type:
Part-time

Part-time hours: 5 per week

Salary:
$18.00-$40.00 per hour

Benefits:

  • Flexible schedule

Schedule:

  • Monday to Friday

Experience:

  • Google AdWords: 2 years (required)

Work Location:
In person
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