Manager, Partnership Marketing, CBC Sports

1 week ago

Toronto, Ontario, Canada Canadian Broadcasting Corporation Full time
Position Title:
Manager, Partnership Marketing, CBC Sports & Olympics (Telework/Hybrid)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:

Language Skills:

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
:59 PM

This position is currently working in a hybrid on-site/teleworking model (subject to change in future).

Please note: the end date for this contract role is September 29, 2024.

Your role

Interested in bringing groundbreaking partnerships to life? Passionate about sports? Want to work on the iconic CBC Sports brand and the Olympic Games Paris 2024?

The CBC Media Solutions, Sports Partnership Marketing team is looking for a strategic, creative and enthusiastic Manager responsible for providing marketing strategy and brand activation expertise to the team in order to develop and execute groundbreaking brand-building opportunities for current and prospective partners.

Reporting to the Senior Manager, Partnership Marketing - CBC Sports & Olympics out of the Toronto office, the successful candidate will lead in the creation, planning, and development of new integration concepts and partnership opportunities. The selected candidate will be responsible for leading the management and execution of partner sponsorships and activations. The selected candidate will collaborate with internal stakeholders as well as with partners to deliver integrated programs, while establishing program parameters and developing reporting methods to be used in post-analysis, relating back to program and client objectives. The selected candidate will perform multiple tasks including strategic analysis, program development, inter-departmental communication, project management, program execution, client outreach, client communication, and client service.

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Duties will include:
  • Collaborating with Partnership Marketing & Sales team on strategy development, creation, planning, and execution of innovative partnership opportunities with existing and/or new clients across CBC sports properties and the Olympic Games Paris 2024.
  • Developing and delivering strategic client presentations to senior stakeholders from partners and prospective partners.
  • Managing relations and expectations, both internally and externally, and ensuring program elements are executed with excellence.
  • Interpreting and strategically incorporating research into presentations by highlighting key insights that provide rationale for a particular marketing solution, and how it aligns with the partner's objectives.
  • Liaising with internal stakeholders (including production, sports marketing, legal, research, programming) as well as with partners to deliver integrated multi-platform programs to partners.
  • Working with the internal team to create sales support materials related to activations and specific sales tools (strategic pitches, mock-ups, highlight reels, award submissions etc.).
  • Establishing program parameters and developing reporting methods to be used in post-analysis, relating back to program and partner objectives.
  • Performing in-depth post activation research to determine success of a program; while setting benchmarks for future executions of the same (or similar) scope.
  • Ensuring all program deliverables are met, on time and on budget.
  • Seeking and proposing relevant new partnership opportunities.
  • Ensure Advertising Standards are adhered to.
  • Ability to handle multiple priorities on a regular basis with many critical deadlines.
  • Ability to work independently as well as in teams.
  • Travel is expected for on-set execution of partner-related activations.
We are looking for a candidate with the following:
  • 5+ years' experience in Marketing, Partnerships and/or Brand Activation. Working on other sports properties in Canada or Internationally is considered an asset.
  • Understanding and knowledge of brand strategy, consumer promotions, digital platforms, and partnerships.
  • Strong attention to detail with demonstrated project management and organizational skills.
  • Ability to articulately and enthusiastically to build and deliver strategic pitch presentations.
  • Self-starter that is keen to learn and develop their skills.
  • Innovative problem-solving skills and ability to create new ideas in order to compete in a fast-paced, competitive environment.
  • Strong communication (both written and verbal) in addition to good listening and interpretative skills.
  • Experience in building and executing programs within the broadcast, digital and social media landscape.
  • Strong negotiation skills required when dealing with internal departments.
  • Ability to handle multiple varied priorities on a regular basis with many critical deadlines.
  • Ability to work independently as well as in teams.
  • Possesses strong initiative and demonstrates sound judgment in decision making.
  • Passion and interest in sports, especially the Olympics.
  • Some overtime may be required.
Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:
1

Work Schedule:
Full time

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