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Associate Manager, Partnership Marketing

3 months ago

Toronto, Ontario, Canada CBCRadio-Canada Full time

Position Title:
Associate Manager, Partnership Marketing - CBC Sports/Olympics & Paralympics Work at CBC/Radio-Canada (English Services) (Telework/Hybrid)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:

Language Skills:
Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.


Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.


Unposting Date:
:59 PM


The CBC/Radio-Canada Media Solutions Olympic Partnership Marketing team is looking for an ambitious and dedicated Associate Manager who will support in leading the development and implementation of sponsored integrations and campaigns for the Olympic and Paralympic Games Paris 2024.

The Associate Manager will be a lead project manager, supporting with bringing all of our partnerships to life.

They will execute TV, digital and social content integrations, custom commercial creative and other Olympic & Paralympic activations across CBC/Radio-Canada platforms.


The Associate Manager will work with the Partnership Marketing Managers and Olympic/Paralympic Integrated Account Leads in executing multi platform client partnerships & ad sales revenue by providing product knowledge and sales materials for their portfolios, as well as, participating in idea creation, proposal development and partnership executions.

They will help develop compelling partnership opportunities by working with our content producers and other internal stakeholders to gather supporting research, build proposals and ensure feasibility of ideas.

This assignment is expected to end March 31, 2025.

This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Duties will include:

  • Execute the rollout of 360 integrated sponsorships (TV, digital & social media), in line with needs and established objectives.
  • Develop client facing and internal workback schedules.
  • Create client facing materials from pitches to production updates to wrapup reports.
  • Support in briefing the commercial production and creative teams (asset delivery, design, copywriting, etc.); manage and guide key stakeholders through the production and postproduction stages leading up to final execution; and obtain internal and external approvals (Programming, Schedule and Broadcasting, Advertising Standards, ASC and Telecaster).
  • Coordinate the production of all digital, social and TV sponsorship assets inclusive of feature animations, instudio graphics, lower thirds, squeezebacks, billboards, etc.
  • Support the production team in briefing and managing digital and social media production, including the briefing, production submissions, content development and copywriting for all activations, approvals with clients and the various inhouse departments, quality control, and campaign delivery.
  • Write copy for the various Partner executions; creative pitch development, and creative assets.
  • Develop traffic instruction and distribute internally to key stakeholders at CBC/ Radio-Canada.
  • Attend weekly internal and clientfacing status, pitch meetings and new business brainstorms.
  • Support Managers to ensure high quality delivery for both the brand and content teams.
  • Develop briefings and follow up with clients and programming (or producers) to ensure integrations and product placements are correct, IOC approved and achieve client goals and objectives.
  • Assist with the evaluation process to gauge the performance of implemented solutions and identify optimization opportunities.
  • Support with the development of client post reports and provide campaign performance reports.
  • Help lead the pricing, process and presentation of client renewals for Milan 2026.

Olympic/Paralympic Paris 2024 Games Time Role:

Between July 2- August 11, 2024 (Olympics) & August 2- September 8 (Paralympics), the role of the Associate Manager will evolve, with responsibilities shifting to an Olympic & Paralympic focus.


This will include, but is not limited, to:

  • Daily tracking of sponsor broadcast assets across all CBC/Radio-Canada and partner neworks.
  • Social/Digital reconciliation to ensure all assets are tracked in the partner content maps.
  • Supporting team in writing content for social media posts.
  • Organizing clips, images, posts, data, etc., for the Paris 2024 Post Report.
  • Supporting Managers, as required, including:


 Daily partner meetings.
  • Any 'inGames' partner executions, while liaising with production and clients to ensure approvals and deadlines are m