Social Media and Talent Acquisition Specialist

1 week ago

Ottawa, Ontario, Canada University of Ottawa Full time
The University of Ottawa—A crossroads of cultures and ideas


The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English.

Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas.

We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective.

Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada's top 10 research universities—our professors and researchers explore new approaches to today's challenges.

One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe.

Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place.

Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong

About Human Resources

Our Human Resources team is recognized for its collaboration and service excellence.

Through the development of strategic partnerships, our dynamic team supports uOttawa's vision and strategic plan by creating and delivering high-quality, innovative, and client-centered HR programs and services.

Our focus is to attract, develop, retain, and inspire a talented, diverse, healthy, and engaged workforce. If you want to be part of an impactful team, work in a rewarding and enriching environment and have an innovative mindset, our HR team is the place where you belong

  • This position may be eligible for a telework arrangement. Learn more about our telework guidelines click here

Position purpose:

Responsible for maintaining the University Employer branding and social media/digital marketing presence. Develop and execute recruitment campaigns on LinkedIn, Indeed and other platforms as necessary. Manages the University's Career website and other websites, SharePoint and updates content to engage target audience.

Coordinate the University's participation in career events and job fairs and acts as a brand ambassador.

In this role, your responsibilities will include:
Develop and coordinate the HR and TA social medias platforms (Instagram, Twitter, etc.). Create, publish and share new HR and recruitment specific content on social medias on a regular basis. Manages content distribution to social media and job boards (LinkedIn, Instagram, YouTube, Glassdoor, Facebook, etc.). In consultation with the Communication team, develop proposals for new marketing channels.

Manage recruitment campaigns on LinkedIn and other digital marketing platforms as necessary in partnership with the Talent acquisition team. Develop and execute marketing campaigns tailored for targeted markets. Work with TA Advisors to drive engagement in recruitment marketing activities when managing specific campaigns.

Build and own content for the Talent Acquisition communication activities calendar for branding efforts including developing strategic content/posts.

Partner with internal marketing creative team to create print, digital and video content.

Take a lead role with our Communication team and other strategic partners to create recruitment marketing materials necessary to engage talent and manage outside vendor relations for projects not done in-house.


Work to maintain established KPIs, produce timely reports to quantify efforts, use metric analytics to communicate value and ROI to key business stakeholders in regards of recruitment campaigns.

Understand Employer Brand Guidelines and modify recruitment material to reflect these guidelines as needed.

Assist the TA Team in various functions, including but not limited to, administrative duties and internal recruitment activities.

What you will bring:

Bachelor's degree in communication, marketing or related field, or an equivalent combination of education and work experience

Three years' experience supporting recruitment activities and talent attraction or in a similar role

Previous experience in or exposure to digital recruitment marketing. Basic design skills. Familiarity with and understanding of various digital marketing concepts and media platforms including social, websites, and job boards and engaging target audience

A high degree of proficiency with social media platforms

Knowledge of web accessibility guidelines and experience in following them

Ability to manage a variety of projects

Ability to work both independently and within a team environment

Attention to detail

Ability to collaborate and buil

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