Associate Director, Media Relations

1 week ago

Toronto, Ontario, Canada Greater Toronto Airports Authority Full time

Your way forward:
Join Canada's busiest airport as our next Associate Director, Media Relations


Do you want to help transform Toronto Pearson into the global airport of the future? We're committed to becoming one of the most advanced, sustainable, and passenger-friendly airports in the world - and we need your help.

This is your chance to play an essential role:

building the story of Pearson's transformation and engaging meaningfully with a range of critical partners to build trust and support for organizational mandates and priorities.


Position Summary:

As Associate Director, Media Relations, you will:

  • Act as a primary spokesperson representing the company in media interviews and plan and organize press conferences
  • Provide guidance to senior leaders regarding key messaging for interviews and respond in a timely manner to requests from media outlets for quotes and/or factchecking information
  • Develop proactive and reactive media approaches for local, regional and international markets
  • Monitor, identify and support the positioning of news stories as they emerge, with the goal of enhancing or defending the GTAA's reputation and brand, and promoting the organization
  • Establish and cultivate relationships with media organizations and important influencers, at the community, local, regional, national and international level, as well as ongoing networking to establish new contacts and influencer sources in these areas
  • Work with agencies internationally to develop story ideas for international press
  • Develop, implement and maintain new media policies
  • Lead scheduling of GTAA spokespeople during crisis periods and other media requests for narratives, comments, input, etc
  • Provide research and input to senior leadership in identifying outlets for branded/customized content
  • Lead the development of proactive and reactive media plans and manage PR agencies' efforts for crisis communications and proactive campaigns.
  • Lead corporate communications materials related to external media, such as crisis communications, response plans, etc.
  • Participate and oversee the management and execution of the X (Twitter) and earned media editorial calendar for SR&C
  • Collaborate to identify influencers and other new distribution channels to create and distribute relevant, customized media content
  • Collaborate with various internal groups and support social media communications and strategy
  • Coach, mentor and individuals and teams to rise to their full potential while providing timely, constructive and consistent feedback and personal development opportunities

This is a chance to be on the frontline of history at Toronto Pearson.

To do so, you will bring:

  • Degree or certificate in Journalism or Communications
  • 10+ years' relevant experience in communications or journalism
  • Proven experience developing editorial strategies including social media culture
  • Proven PR experience pitching and landing stories
  • Strong writing abilities
  • Demonstrated social media expertise
  • Demonstrated experience leading a large team in an organization focused on customer service or an agency
  • Experience with broadcast media.
  • Experience overseeing a public relations or reporting team
  • Valid Ontario Driver's License
  • Ability to obtain and retain Transportation Security Clearance

At Toronto Pearson, we value a wide range of experience.

Consider this role if you have:

  • Ability to negotiate and navigate the shifting priorities of media requests and demands
  • Ability to build and manage relationships with journalists, media outlets and influencers
  • Ability to develop editorial strategies to promote activities to highlevel external audiences, including the media, key stakeholders, corporate and government partners
  • Ability to lead, coach, and inspire diverse, crossfunctional teams to meet goals and timelines
  • Ability to work with peer leaders in related or associated industry segments to collaborate on messaging and tactics
  • Ability to write and craft messaging for senior executives. Proficiency in MS Office
At Toronto Pearson our future is unlimited because we are building it.

Our work is not just about building the foundation for the airport of tomorrow but the way to create careers in a cutting-edge work environment.

Be a part of this once-in-a-lifetime chance to build our legacy.

**Let's do this together

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