Manager, Corporate Communications

1 week ago

Toronto, Ontario, Canada CT Corporation Full time

Help us boldly shape retail in Canada
Canadian Tire Corporation's (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922.

Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada's retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.


CTC seeks a results-driven, people-centric communications manager who embraces innovation and promotes diversity, inclusion and belonging to help drive CTC's _Better Connected _strategy.

Reporting to the Associate Vice President, Corporate Communications, this role is responsible for helping build, protect and enhance CTC's corporate reputation among key audiences, including the business community, media and third-party organizations.


Working in a fast-paced, matrix team environment with internal and external partners on multiple simultaneous initiatives, the
Manager, Corporate Communications will effectively oversee the planning and execution of CTC's strategic communications, ensuring external communications are consistent with the organization's strategic objectives.


At Canadian Tire we work flexibility embracing 'Hybrid' whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes.

Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs.

Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.


What you'll do

  • Provide strategic communications counsel and act as the communications team lead on various integrated communications initiatives and events, working collaboratively with internal and external partners to positively influence outcomes that best promote and protect CTC's brand and advance the corporation's strategic initiatives
  • Lead a team of talented communications professionals to develop and execute integrated, multichannel strategies, plans and programs to support the delivery of business outcomes and generate positive media coverage
  • Provide issues management support to effectively address issues stemming from social platforms, business operations, instore escalations and/or media stories to protect and maintain brand reputation
  • Lead the development and content strategy for corporate communications channels as assigned (Twitter, corporate website, etc.)
  • Develop and oversee the crafting of creative, clear, and engaging content, utilizing expert writing and editing skills, for a variety of channels, formats and purposes
  • Research, stay current, and share relevant findings about emerging trends, best practices, and potential issues and opportunities in the retail and consumer markets

What you bring

  • Ten years of progressive experience in the communication field
  • Exceptional writing, editing and presentation skills, with strict attention to detail and accuracy
  • Team management experience with a strengthbased feedback rich approach focused equally on what (objectives) and how (corporate values) the team achieves its outcomes
  • Proven ability to provide strategic communications counsel and effectively collaborate with internal and external stakeholders, including senior management, using a high level of political acuity to influence outcomes successfully
  • Project management experience with the demonstrated ability to balance multiple initiatives, effectively prioritizing to execute strategies/plans and associated activities/tactics on time and on budget in a fastpaced, deadlineoriented environment
  • Corporate communications experience with expertise in media relations and issues management
  • Postsecondary education in Communication, Public Relations, Journalism, or related degree/diploma
  • Ability to work a flexible schedule as required, which may include early mornings, evenings and weekends, and includes travelling (up to 15% travel)
  • Willingness and ability to commute as required to their assigned CTC home office as needed (hybrid model) and pay their commuting expenses

#LI-RF1:

  • Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It's more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart these are some of the many reasons why Canadian Tire Corporation is one of _C

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