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Digital Marketing Specialist

3 months ago

Montreal, Quebec, Canada MindGeek Careers Full time

What you'll be doing:

New Projects:

  • Submit Project Requirements to appropriate teams across the organization;
  • Followup on progress of all moving pieces;
  • Validate and approve projects for launch;

Implement Marketing strategies:

  • Come up with creative strategies to test all elements as part of the site (ad traffic, marketing messages, callstoactions, banners, page layouts, page designs, page flows, etc.) to increase member acquisition, retention and optimize revenue;
  • Work closely with the designer team and the integration team for the proper implementation of the tests;
  • Optimize site/page performance to increase clicks and conversions;
  • Monitor live tests to make sure everything works as intended;

Analysis:

  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies & return of its ROI;
  • Analyzing traffic sources, metrics, and patterns on all web properties;
  • Report on the progress of conversion optimization on a weekly and monthly basis through the delivery of key performance indicator reports and conversion test logs;

What you'll need to be successful:

Must haves:

  • Degree in Business/Marketing with
  • 3+ years of relevant experience
  • Experience with A/B testing and digital marketing campaign optimization, including advertising, User Experience, and landing page optimization
  • Understanding of basic website design and development and work closely with Designer and developer to optimize the websites
  • Comfortable with all types of content (website will primarily have straight content but we also have gay and trans videos)
  • Creativity
  • Organized person able to manage with multiple tasks at the same time
  • Excellent ability in presenting and interpreting data

Nice to haves:

  • Experience in a scrum and sprint environment would be considered as an asset

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
**In this role you may be exposed to adult content