Business Development Manager

6 days ago

Toronto, Ontario, Canada Expedia Partner Solutions Full time

Business Development Manager - Enterprise / Display Ads - Canada


We at Expedia Group Media Solutions, offer marketers access to the world's travel advertising platform, powered by the most robust first-party data in the industry.

Our team of digital marketing professionals equips advertising partners with everything they need to connect, engage, convert travelers worldwide and exceed advertisers' critical metrics.

Drive and execute strategy for advertising partners, to grow Media Solutions business.

Responsible for identifying key opportunities in the travel and non-travel sectors assigned territory by selling the benefits of partnering with Expedia Group as an advertising partner of choice.

This includes representing the advertising strategy of the partner to develop campaigns that meet and exceed their needs.


Own and lead the advertising sales process end-to-end from identification of new prospects, to developing an understanding of partner needs and mapping those needs with planning and strategic selling.

Including a portfolio of domestic and international platforms.

Provide customers with a consultative sales experience and build /enhance long-term strategic relationships with existing partnerships through up-selling, cross-selling, etc.


What you'll do:

  • Create, define, and implement business strategies to optimize each partner relationship on a local, regional, or global basis, including conducting daytoday interactions, regular facetoface commercial updates, identifying and managing marketing and promotional opportunities, and ensuring fulfillment of all contractual obligations
  • Lead aspects of the launch & ongoing, daytoday performance of advertising partnerships and influence across other functions (including internal supply teams, marketing, operations, billing, product & media planners) to ensure campaign delivery and resolve issues as they arise
  • The ability to navigate seniorlevel management and understand the political pressures of an organization to get to a positive decision is key to success
  • Drives accountability for results throughout the organization
  • Define and deliver continuous improvement in revenue contribution to Media Solutions through insightful measurement and Return on Investment analysis of new partnerships on an ongoing basis
  • Lead in all aspects of deal development prospecting, sourcing, negotiating, and closing
  • Create a pipeline of opportunities that are managed & reviewed weekly/monthly/quarterly to ensure the pipeline is productive and yields profitable partnerships
  • Proactively Build and maintain fruitful relationships with partners and provide clients with a consultative sales experience
  • Accurately forecast media revenue demand for territory, based on Expedia Group market research data, industry insights and partner engagement
  • Collaboratively, work across internal functions to optimize Media opportunities
  • Including collaborating with our product teams to define new product offerings, engage with management on sales strategy
  • Other interactions include Marketing, Media Planning & Lodging and Partner Services groups
  • Evangelize MeSo internally, as well as externally and work with Expedia Group supply teams to increase value of our valued partners
  • Consistently meet or exceed biannual revenue goals as set by sales leadership
  • Individual biannual goals will typically exceed $1,000,000 USD, depending on a number of factors (e.g., type and number of accounts, new vs existing business and future potential)

Who you are:

  • This role requires a min 3 years of sales experience, Media Sales, travel industry or related field; or equivalent related professional experience and BA/BS degree or equivalent
  • Demonstrated media sales experience is essential; and a passion for the travel industry is desirable
  • Regional knowledge is a plus
  • Strong understanding of the specific travel verticals (DMO, Airline, and/or Attractions) and digital and social media landscape
  • History of meeting or exceeding revenue targets
  • Ability to effectively pitch and influence at C management level
  • Effectively analyze partner needs and identify creative solutions
  • Demonstrated ability to optimize revenue gains for Media Solutions
  • Proven ability in consultative selling
  • Travel is required, valid passport highly recommended
  • Someone who thrives in face paced environment and embraces a growth mindset

About Expedia Group
2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners.

CST:
Expedia is committed to creating an inclusive work environment with a diverse workforce.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This employer participates in E-Verify. The employer will provide the Social Security Ad

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